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Information Today, Inc.

September 22, 2008

Table of Contents

Review: Vortex Media's Mastering the Sony HVR-Z7U and HVR-S270
SmartSound Sonicfire Pro Version 5 Now Available; Becomes First Music Library to Offer Timing Control
NPVA/NE To Host Software Editing Showdown on October 20
Blue Skies Cinema Offers Cinematic Shooting and Editing Workshop at Their Southern California Studio, October 21-22
Schneider Optics Introduces TRU-CUT IR-750 Filter at IBC 2008
Sachtler FSB Cell Available for Delivery Now
Focus Enhancements Chosen for Canon's Next-generation Tapeless Acquisition Solution
Focus Enhancements and JVC Professional Launch MR-HD100 Media Recorder for JVC ProHD Camcorders at IBC2008
Apple Color and Studio Artist Presentations for October
Ikan Now Taking Pre-Orders for the V8000HDMI 8" TFT-LCD Monitor
Petrol Announces New Raincover for Sony PMW-EX1 and HVR-Z7
Phonic Food Announces Phonic Food Volume Two
Defend Your Digital Content with Primera's New PTProtect Software

Review: Vortex Media's Mastering the Sony HVR-Z7U and HVR-S270

When I get a new piece of equipment, I try to see how far I can get before reading the manual. Some might argue that I am exhibiting typical male behavior, and my wife might be inclined to agree.

I justify my behavior by explaining that I am simply testing the user friendliness of the design. After all, the sign of a good design is an item whose function is intuitive and doesn’t require a manual for the user to operate it at a basic level.

When I first got my Sony HVR-Z7U, I was a bit embarrassed because I could not initially locate the "on" button. When I finally powered on my video camera and figured out how to switch it off from the factory default setting of everything auto, I found the Z7 easy to use at a basic level. But as a professional video producer, I need to consistently operate at a professional level. This requires a complete understanding of the equipment I use and how it interacts with the environments in which I work.

In order to advance beyond a basic level of understanding, I pulled out the user manual and read it cover to cover. It gave me further insight into the operation of the camera, but I still had a lot to learn.

Vortex Media’s Mastering the Sony HVR-Z7U and the HVR-S270 ($90) filled in the missing pieces. It gave me a further understanding of the video camera I had already been using for 6 months.

Although host Doug Jensen is a member of Sony’s Independent Certified Experts team and is often hired to teach or shoot for Sony, he assures the viewer that Sony had no part in the production of the training DVD. He freely shares his personal opinions on the Z7U, be they good or bad. At the start of the training DVD, he urges viewers to take notes and to watch the 3-hour DVD set again (with its comprehensive 20 chapters) a month after their initial viewing. I followed this advice and added an additional page of notes to the four I took when I first viewed the DVD from my laptop, while waiting for a delayed connecting flight in Toronto.

Jensen is a great instructor. He has a way of explaining complicated technical items in a manner that is easy to understand, and he emphasizes what he feels is relevant to the learner.

The DVDs move at a comfortable pace and are full of beautiful outdoor shots. To show the difference changes in settings make, Jensen shows the same shot with onscreen titles indicating the camera’s settings as they change.

One of the reasons I enjoy Jensen’s teaching style so much is that he is not afraid to share his opinions—especially on the importance of learning how to operate the Z7 manually, saying, "If you want to shoot great video, it is imperative that you understand how to control all these features manually."

His advice on the auto control is to "forget it even exists." He later explains that in auto mode, a video camera sees the world as a medium shade of gray, so naturally, it will often get the exposure wrong.

Jensen challenges the learner to strive to be more professional by using the camera in full manual mode. Then he proceeds to show you how to use the camera’s features as well, such as the push auto button for focus and the zebra stripes for exposure, so you can easily outperform the camera’s auto settings.

Jensen makes frequent comparisons with the HVR-Z1U, which is a benefit to both current Z1 users who are considering an upgrade and those in the market for a new or used HDV camcorder. I appreciate his explanations of format choice, especially the difference between the 30p and 30p interlace scan modes, specifically as it relates to workflow compatibility.

That said, I didn’t completely agree with his advice that you should always shoot in HDV, regardless of delivery format, as it ignores workflow and capture issues. Departing from his earlier advice on auto settings, Jensen also states that the autofocus actually works quite well, but the video clip he shows of a cyclist approaching the camera suffers from focus-jogging, the telltale sign of an autofocus that doesn’t quite get it right, despite the fact the cyclist was at the center of the frame.

As a Z7 owner, I was interested to hear his opinion on the interchangeable lens and agree with his assessment that the 12x optical zoom is adequate but the zoom is a bit slow.

Opinions on technical details aside (and the fact Jensen didn’t have an S270 with which to adequately compare the camcorder-style Z7U and the shouldermount S270, including their differentiating features), I learned more from Jensen’s DVDs than I thought I would.

Before watching Mastering the Sony HVR-Z7U, I was completely oblivious to the camera’s hybrid focus modes, was unaware that the status check button has a more detailed audio level display than the small display on the LCD, and felt that although brief, the Picture Profiles section gave me an overview of this most advanced of the Z7U’s 100-plus menu settings.

My lasting impression on the training I received is that it has positively changed the way I film, which is very high praise.

Although I have always been able to get great images from my video cameras, I now have a greater understanding of, and have begun to use more frequently, the more advanced camera features in my productions, including the smooth slow record, skin tone detail, and shot transition features. As video cameras become more complicated and powerful in their role as an imaging tool, camera operators have to work increasingly harder in order to master their art. Most of the cameras we use in our work today have functions that are beyond understanding through good design alone. As a result, training DVDs like Vortex Media’s Mastering the Sony HVR-Z7U and HVR-S270, and the mastery they teach, are well-positioned to become standard items you purchase with every new video camera, along with a protection filter, a camera case, and a head cleaning tape.

Shawn Lam, MPV (video at shawnlam.ca) runs Shawn Lam Video, a Vancouver video production studio. He specializes in stage event and corporate video production and is an instructor at the British Columbia Institute of Technology. He won a Silver Creative Excellence Award for Theatrical Production at WEVA Expo 2008 and an Emerald Artistic Achievement Award in Stage Production at Video 08.

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SmartSound Sonicfire Pro Version 5 Now Available; Becomes First Music Library to Offer Timing Control

SmartSound Software, Inc. announces the release of Sonicfire Pro 5, a groundbreaking new development in library music. With new music timing controls and searching features, Sonicfire Pro 5 gives professional editors the most complete customizable music library solution. Now shipping, this new release accesses the largest selection of fully customizable library music available.

Coinciding with the release of six new Strata Series multi-layer music discs, Sonicfire Pro 5 builds on its award-winning Mood Mapping® feature with incredible new enhancements that make it possible for any editor to quickly and precisely match the timing of a score with events in a production. Users can simply grab a beat in a piece of music and drag it to a nearby edit point or other key event in their video without changing the rhythm or overall length of the score. SmartSound believes this is the first time such a capability has been available for prerecorded music.

New control over the timing of the music section changes helps editors create dynamic music that matches the pace of their scenes. Also added to this release is the ability to adjust the tempo of any SmartSound music track while maintaining its customization control. These new innovations empower Sonicfire Pro 5 users to create tremendously impactful music scores without requiring time-consuming and complex manual editing.

"Since we announced at The NAB Show, the response to the new timing control features has been phenomenal," said Kevin Klingler, President and CEO of SmartSound Software, Inc. "From top filmmakers using the software for major feature films to giants in the NLE industry, people have been amazed at the ability to precisely control the placement of music beats while the remainder of the track automatically readjusts to finish correctly," Klingler said. "This level of control is not available from any other music library or software product, and is part of what makes Sonicfire Pro 5 the most creative and effective solution ever for creating a customized music score."

A new "Spotting" feature in Sonicfire Pro 5 increases the precision with which musical events can match events in a video. Editors can mark key points in the production where additional musical emphasis is required and Sonicfire Pro 5 will recommend the best-fitting music and provide different options and methods for achieving the best overall fit with the key points in the visual.

This ability to include key events in a video timeline as a factor in the music search is one critical element of the new Sensory Searching feature in SmartSound’s reconfigured Express Track search tool. Sensory Searching uses an individual’s personal musical preferences to drill down to exactly the right piece of music, dynamically changing search results in real-time as the user modifies their parameters. By using their own ears and creative musical preferences, the user always has the option to make a comparative judgment on the current search result and get a new result without having to start the search over.

Sonicfire Pro 5 is available in two editions: the Express Track Edition, which offers access to the improved music search function, and includes basic customization options such as length, arrangement, and overall instrument mix; while the Scoring Edition offers Express Track plus a powerful set of Timeline editing tools, such as Mood Mapping® and the new advanced spotting and timing controls to give editors precise control over the music score. Both editions provide access to the Sensory Searching™ process. The Express Track Edition will be free with any disc purchase from SmartSound’s Music library, or customers can upgrade to the Scoring Edition for just $99.95. Any customer who is a registered Sonicfire Pro 4.5 owner will receive a free upgrade to the Sonicfire Pro 5 Scoring Edition.

The six Strata Series multi-layer discs that are being released in conjunction with Sonicfire Pro 5 are: Richard Band Vol. 7 - Scoring Suites, Adrenaline Rush, Christmas Treasures, Energy Zone, Downtown Mix and House Call. All six will be at a special limited-time introductory price of just $49.95 each or all six for $249 (a savings of over $350).

"Sonicfire Pro 5 is the result of over a decade of research and development, and arrives decisively at the summit of creative technology for the music library industry," said Klingler. "We are proud to make this achievement free for any current customers as our way of saying thanks for their support throughout the years."

Complete details can be found at www.smartsound.com/sonicfire. About SmartSound Software, Inc. SmartSound Software, Inc. is the world-leading developer and marketer of the SmartSound® family of music and scoring technology for visual content creators. The company has been at the forefront of technological innovations in the industry, such as the award-winning Mood Mapping® feature introduced in SmartSound Sonicfire® Pro 4. SmartSound technology is available for Windows XP/Vista and Macintosh OSX 10.4 or higher, including PowerPCs and Intel Macs. SmartSound products include: the Sonicfire Pro and Quicktracks® for Adobe Premiere® Pro and Premiere® Elements software and the Strata®, Backstage, Film Score, Producer, Edge, Audio Palette, Sound Palette, and Movie Music collections of music and sound effects. The company is headquartered in Northridge, CA, and can be reached by phone at 818-920-9122, by fax at 818-920-9152 or on the Web at www.smartsound.com.

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NPVA/NE To Host Software Editing Showdown on October 20

The National Professional Videographers Association of New England (NPVA/NE) will host its first Software Editing Showdown on Monday, October 20. The event, which is free to all attendees, will bring together applications from the leading NLE vendors--Adobe, Apple, Avid, Grass Valley, and Sony--in a winner-take-all competition.

During the Showdown, representatives from each of the software companies will have 20 minutes to present the strengths of the software. Then each rep will execute a 5-minute exercise common to the groups so that attendees can see a meaningful comparison of how the applications handle comparable tasks.

"This is collegial competition with a pop," said NPVA/NE president Whit Wales of Whit Wales Wedding Films. The Showdown will give attendees "an immediate way to be educated, enlightened, and entertained about the similarities and differences between editing systems as they are presented side by side. Where else can you find something like this?" Wales quips. "What else would you want to be doing on the third Monday in October? Kudos to the good folks at Adobe, Sony, Grass Valley and Avid for their generosity in helping to make this happen." The event will run from 7:30-9:30 PM at the Holiday Inn/Dedham. In addition to free admission, attendees will be entered in a raffle featuring items from several of the participating companies. Among the tremendous raffle items are the following:

  • 1 Copy of Avid Media Composer
  • 1 Copy of Sony Vegas 8.0
  • 1 Copy of Adobe Production Premium CS4
  • 1 Copy of Grass Valley Edius 5.0
For more information, visit the NPVA website at www.npva.org.

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Blue Skies Cinema Offers Cinematic Shooting and Editing Workshop at Their Southern California Studio, October 21-22

Jeff and Andee Wright of Blue Skies Cinema, two-time EventDV 25 honorees and winners of numerous international awards, have announced new dates for their ongoing series of two-day workshops, held at their Corona, California studio. The next installment of "Cinematic Shooting & Editing," the workshop series they debuted in 2007, will take place October 21-22. Previous Cinematic Shooting & Editing workshops have all sold out.

The workshops, which are limited to 9 attendees for each session, will cover on-location shooting at California beaches and parks, editing, and hands-on shooting techniques such as shot composition, reveals, simulated crane shots, floating-camera effects, and possibly even the underwater shots that have also come to distinguish Blue Skies' work. Other topics include marketing to the high-end bride, using manual camera settings, producing Love Stories and Bridal Spotlights, creative lighting and audio, and cultivating a film-like look. According to the Wrights, attendees "will leave with amazing footage of your own to use for your demo reel."

"We've been to all kinds of classes on various subjects but we've never experienced the warmth and genuine desire to teach that we have with Jeff and Andee Wright," said past attendees Rose Mary and Mike Lalonde of of Image Photography & Video. "We're leaving with knowledge and tools that I can use immediately as well as develop and perfect over time."

The cost of the two-day workshop is $1195 per person, with additional registrants from a given studio offered a discounted rate of $995. Lunches and dinners are included.

Winners of 15 WEVA CEAs (including 4 Golds) in the last 7 years, the Wrights are popular speakers at industry conferences acclaimed for their cinematic wedding productions. They were voted to the 2006 and 2007 EventDV 25.

For more information about Blue Skies Cinema workshops, visit www.blueskiescinematraining.com.

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Schneider Optics Introduces TRU-CUT IR-750 Filter at IBC 2008

Because what you can't see can still degrade your digital footage, Schneider Optics introduces the TRU-CUT IR-750 filter, designed to eliminate light in the infra-red (IR) spectrum before it reaches a High Definition camera's sensors.

Most High-Definition cameras have a high sensitivity to light in the IR spectrum, and though the IR light is not visible to the human eye, it can result in odd color shifts and prevent a camera's imagers from capturing true black tones. As digital cinematographers use multi-stop neutral-density (ND) filters to allow them to open their lens iris for more depth of field, IR light begins to dominate light from the visible spectrum, making its pollution more apparent.

Schneider, a world leader in precision optics for nearly a century, developed its TRU-CUT IR-750 filter to remove the IR spectrum from the light path, resulting in more vibrant colors and true black tones from both CCD and CMOS sensors. The TRU-CUT IR filter blocks the IR light mere nanometers from the visible spectrum, cutting IR pollution from the image.

The TRU-CUT IR-750 filter maintains a high MTF (modulation transfer function) in the visible spectrum and its coating meets or exceeds military standards for durability, thus is easily cleaned. Like all Schneider professional filters, the TRU-CUT IR-750 filter is manufactured from crystal clear, water white optical glass that is diamond cut, precision ground and polished to the most exacting tolerances. TRU-CUT IR-750 filters are available in standard sizes, including: 4x4, 4x5.65, 5x5, 5.65x5.65, 6.6x6.6 rectangular sizes plus rounds including 138mm, 77mm, 4.5" and Series 9.


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Sachtler FSB Cell Available for Delivery Now

The FSB CELL by Sachtler, a Vitec Group brand, is now shipping. Last year the innovative battery concept for MiniDV and (H)DV cameras was presented for the first time and has been subsequently optimised following relevant tests by product developers and selected users.

The FSB CELL's underside is fashioned like a camera plate and can be fastened perfectly onto Sachtler's award winning FSB fluid heads, ensuring secure locking and optimised handling features for the cameraman through the battery's attached weight (1.43 lbs / 0.65kg). By mounting the battery directly onto the fluid head the FSB CELL's weight increases stability without adversely influencing the balancing of the camera, ensuring steady and smooth pan & tilt movement.

A maximum of flexibility
The FSB CELL is renowned for its large capacity. Depending on the type of camera, an operating time of up to eight hours is guaranteed. Furthermore, additional equipment, like the Reporter 8LED, the first LED on-camera light by Sachtler, can be used.

Using a corresponding adapter cable the battery can also be used to power cameras from Sony, Canon and Panasonic. Another advantage of the FSB CELL is the extended sliding range of 8.8 in. (225mm), resulting in maximum flexibility for the use of accessories. In combination with the FSB CELL the Sachtler fluid heads FSB 2 and FSB 6 make the ideal support package.


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Focus Enhancements Chosen for Canon's Next-generation Tapeless Acquisition Solution

Focus Enhancements Inc. (NASDAQ: FCSE), a worldwide leader in media management and ultra wideband (UWB) wireless technology, today announced that it has partnered with Canon U.S.A. to develop the FS-CV Direct To Edit® (DTE) Recorder for Canon's XL and XH series of professional HDV cameras. The ultra-portable recorder will be demonstrated in both Focus Enhancements' booth (9.D41) and Canon Europe's booth (11.E50) at IBC2008 held at the Amsterdam RAI Centre from September 12-16.

The FS-CV DTE Recorder offers 100 GB of hard drive video storage, enabling videographers to record edit-ready HDV or DV streams directly to disk. The recorder also gives Canon XL and XH users the ground-breaking ability to tag media with custom metadata in the field while shooting - enabling a new real-time metadata-based workflow for broadcast and video professionals that ensures the seamless continuity of metadata through all phases of production and post production for easier identification and management of media.

Video professionals can connect a browser-capable mobile device or laptop to the FS-CV via a wired or wireless network connection (using an optional USB WiFi dongle) and assign custom metadata. During post production, users can simply transfer clips from the FS-CV to their NLE system. All the information assigned during the shoot is transferred with the clip saving users hours, even days, of logging time.

"By partnering with Focus Enhancements, we're developing an incredibly valuable solution for our users, giving them more capabilities while in the field and streamlining the post production process back in the studio. The ability to log metadata in real time brings a new level of efficiency to the tapeless end-to-end workflow," said Karel Poortman, European Pro Video Specialist at Canon Europe.

In addition to the ability to tag custom metadata on the fly, the FS-CV Media Recorder offers several key advantages in design and capabilities, including a 25% weight reduction and 60% size reduction compared to the earlier FS-C recorder. The FS-CV features an ultra-rugged, shock-resistant 1.8" internal disk drive, along with a new fanless design for very quiet operations. Its newly designed user interface and menu system improve usability with an easy to navigate scroll wheel and 320 x 240 color backlit LCD display.

The FS-CV also offers increased Direct To Edit Technology support including QuickTime HDV 1080i50/60/24F/25F and 30F for Final Cut Pro and MXF HDV 720p30 and 1080i 50/60 for Avid NLE systems. New support for UDF disk formatting lets users record up to 1.5 hours in a single DV/HDV file.

"Broadcast and video professionals worldwide are demanding extremely lightweight media recorders that bring new efficiency to the production and post production workflow," said Mark D'Addio, vice president of Business Development for Focus Enhancements. "We are honored to work closely with Canon in developing the FS-CV for their XL and XH customers."

Focus Enhancements will begin shipping a 100 GB version of the FS-CV to Canon's distribution channel in late September. For more information, visit www.focusinfo.com.

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Focus Enhancements and JVC Professional Launch MR-HD100 Media Recorder for JVC ProHD Camcorders at IBC2008

Focus Enhancements Inc. (NASDAQ: FCSE), a worldwide leader in media management and ultra wideband (UWB) wireless technology, today announced that it will unveil its ultra-portable MR-HD100 Media Recorder for JVC at IBC2008 at the Amsterdam RAI Centre (Stand 9.D41) from September 12-16.

The MR-HD100 is designed to interface specifically with JVC's award-winning GY-HD200E/201E and GY-HD251E series of ProHD camcorders and seamlessly integrates native file recording technology, extended record times, and the breakthrough ability to wirelessly log custom metadata in the field while shooting.

"The new MR-HD100 adds tremendous value to our line of ProHD camcorders, empowering our customers to extend recording time, ensure error-free recordings, and streamline their video production workflow," said Semir Nouri, European Product Manager, Creation, JVC Professional Europe. "With the ability to assign custom metadata on the fly, Focus Enhancement has raised the bar again in tapeless acquisition, to save our customers hours or even days of logging time."

With a wireless (or wired) mobile device or laptop, broadcast and video professionals can access the MR-HD100 via a web browser, define metadata, and assign it to the video while recording. Focus Enhancements' Universal Metadata Engine™ ( UME ) ensures that metadata is compatible with Final Cut Pro and the Focus ProxSys® Media Asset Management product line.

As a result, clips are labeled, categorized, and organized as soon as the shoot is over - eliminating the need to spend hours reviewing, logging, and tagging footage in post-production. This new real-time metadata-based workflow ensures the seamless continuity of metadata through all phases of production and post-production for easier identification and management of media.

"JVC has been a long-time supporter of Focus Enhancements and the selection of a third generation DTE recorder is a strong endorsement of our technology," said Mark D'Addio, vice president of Business Development for Focus Enhancements. "We have worked closely with JVC to maximize integration between the MR-HD100 and JVC ProHD GY-HD200E/201E and GY-HD251E cameras to give users a streamlined, intuitive, and complete solution."

In addition to its real-time metadata-based workflow, new features and capabilities of the MR-HD100 include:

  • Increased Native File Recording support including QuickTime HDV 720p24/25/30/50/60 support and the addition of MXF HDV 720p30 and 1080i 50/60 support for Avid NLE systems
  • Support for UDF to enable recording up to 1.5 hours in a single DV/HDV file
  • Wired or optional Wireless network capabilities
  • 1.8" internal disk drive featuring a very rugged, ultra-portable, and shock resistant design
  • Fanless design for very quiet operations
  • Removable Li-Ion battery pack to provide 3 hours record time
  • Newly designed user interface and menu system feature an easy to navigate scroll wheel and 320 x 240 color backlit LCD display for menu and status viewing
  • USB 2.0 interface for fast computer mounting and connection of accessories
The MR-HD100 features unique integration with JVC GY-HD200 and GY-HD250 series of cameras, including the ability to monitor the recorder status in the camcorder's viewfinder. The ultra-portable device weighs only 12 ounces and can be mounted directly to the camera via an Anton/Bauer or IDX accessory bracket utilizing the included mount cage. The unit also comes standard with a USB 802.11g WiFi dongle.

Focus Enhancements will begin shipping a 100 GB version of the MR-HD100 to JVC's distribution channel in late September. For more information, visit http://pro.jvc.com or www.focusinfo.com.

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Apple Color and Studio Artist Presentations for October

Ben Balser, Apple certified trainer, author, consultant, and IT specialist, is currently scheduled for the upcoming "FEAR In New Orleans" festival on Sunday, October 5, 2008. The events he will be doing are as follows:

    2:00pm - 3:00pm
    Showing the workflow and power of Apple’s Color application (part of Final Cut Studio 2) to make bad footage look good, and good footage look great, and great footage look unbelievable. Ben will show how the Color application can improve your footage and giving you the tools to create your film’s own stylized look.
  • Discussion Panel
    3:00pm - 4:00pm
    "Technology And Film In Louisiana" with Joseph Vance, Ted Baldwin, & Ben Balser.
    4:00pm - 5:00pm
    Ben will show the basic tools available in Synthetik Software’s Studio Artist application, the world's first "paint synthesizer" and most unique paint application. This little gem can give you effects and looks not available in any other application. Designed for fine arts work, Studio Artist can give you an edge with its own specific animation effects and unique stylized looks.
  • FEAR In New Orleans (Film, Effects, & Animation Revival)
    October 3, 4, 5, 6
    Admission is $25/day
    This fabulous affair of enormous proportions recognizes the use of effects and animation in film and story. FEAR is a celebration of the arts that separate video from movie. The artists that are involved with created illusions for your eyes and ears will be at FEAR to showcase there talents and give practical demonstrations in their field.


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Ikan Now Taking Pre-Orders for the V8000HDMI 8" TFT-LCD Monitor

Ikan releases its second generation, high definition monitor, the V8000HDMI. We’ve taken an already great monitor and improved its versatility with additional inputs and more power options. Just like the original, the V8000HDMI has pass through inputs for composite, S-video and SD/HD component, but now it features the new HDMI input, enabling you to use an array of different devices. For a variety of mounting options the rear of the monitor now features 100mm VESA mounting threads.

The V8000HDMI still has built in battery support, but we’ve totally redesigned it to include a wide variety of options for both the prosumer and the professional alike. For those using prosumer batteries, you can still power the V8000HDMI with the Sony "L" series battery, but now you can use camera batteries from Cannon, Panasonic and others with our new DV battery adapter plates.

For those using professional grade battery systems, Ikan has developed an innovative mounting system. With Pro Battery system, the battery is actually suspended separately from the monitor, transferring the weight of the battery system to the metal Invert Bracket and away from the monitor housing case.. More inputs and a variety of portable power options and an incredibly reasonable price make the V8000HDMI one of the most versatile monitors in on the market today.


  • High Definition & Standard Definition
  • HDMI Input
  • Component, S-Video, & Composite Inputs
  • Video Pass-Through for all analog Inputs
  • Built-in support with various DV battery plates
  • Built-in support for V-mount and AB batteries
  • Horizontal and Vertical Flip
  • Safe area guides for 16:9 and 4:3 aspect ratios
  • On-Screen Display Control
  • Multi-System NTSC/PAL
  • Battery Strap
The V8000HDMI has an MSRP of $995.


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Petrol Announces New Raincover for Sony PMW-EX1 and HVR-Z7

Petrol, a Vitec Group brand, introduces the PRC-EX1 transparent Raincover, the ultimate weather protection for Sony PMW-EX1 and HVR-Z7 cameras.

Petrol's ingenious one-piece design makes the Raincover extremely easy to install, even while shooting. Constructed largely of clear polyurethane (PTU) for maximum visibility, the PRC-EX1 offers quick and easy access to all camera features and even enables work with the flip out LCD screen fully open. A hot shoe connector in the cover's rigid front hood section anchors and stabilizes it on camera. At the rear, durable waterproof rubber fabric surrounds and protects the viewfinder.

The PRC-EX1 Raincover is the latest Petrol accessory for popular cameras like the Sony EX1. Other compatible products include the Dr. Petrol Bag (PDRB-3), Camlap Trolley Backpack (PCTB-3) and the PMH-3 Mini Hood for the camcorder's fold-out monitor.

For further information on the PRC-EX1 Transparent Raincover and other Petrol products, go to www.petrolbags.com.

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Phonic Food Announces Phonic Food Volume Two

Phonic Food Volume Two is a new breed of royalty free music library that has just been released on the production scene and it has one major difference, it has been crafted by the hands of writers who normally work for industry giants such as Universal Music, 20th Century Fox, Paramount, Pathe, Disney, BBC, Westar, Beatbox, and the list goes on. Combining some of the broadcast industry’s unsurpassed writers and the royalty free music world, the guys behind Phonic Food explain, "We are tired of royalty free music having the reputation for being sub standard. Smaller companies should have access to high calibre broadcast quality music, without having to break the bank by paying for license fees and performance royalties; our aim is to launch royalty free music into a new era."

Phonic Food 2 certainly lives up to the hype, upon opening you are granted with a data DVD containing over 6 hours of broadcast quality production music. All the songs are neatly divided into themed sections for ease of navigation. Each file exists as a pristine 16 bit wav, and the tracks have 15 and 30 seconds edits where sensible. All you have to do is drag the files into a project with no messing around.

An impressive range of styles are contained on the DVD, laid back beats and serene atmospheres to funk and assorted slick grooves, fast paced dance and breaks to cool jazz and intense rock. There’s no doubt that in this mass of music you will always find something to enhance your productions.

Joe at Phonic Food explains, "We are genuinely committed to the highest standards in music production and our royalty free range reflects this. In the corporate sector we've undertaken projects for a number of large clients including Price Waterhouse Coopers and KPMG. Our compositions have been played on all the major UK networks as well as abroad so we can hopefully vouchsafe for the quality of the music itself."

Phonic Food 2 is a pinch at £199, little more than a single piece of production/library music, but even better news is that they have just started offering Phonic Food Volume 1 together with Volume 2 for £299. That is over 12 hours of music, it is clear that Phonic Food is a different kind of beast to other music libraries.

Showreel Video

Phonic Food details

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Defend Your Digital Content with Primera's New PTProtect Software

Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and Blu-ray Disc duplication and printing equipment, today announced its new PTProtect(TM) Software. PTProtect is seamlessly integrated into Primera's PTPublisher(TM) v1.3.0 (or greater) duplication software. It provides a reliable yet effective anti-rip solution for protecting DVD video without adding extra steps to existing workflow processes.

PTProtect software is applied to the DVD image just before burning. When content is burned to a disc it is encapsulated to prevent common ripping programs from having access to it. The content on the DVD is not modified in any way. Copy control encapsulation resides in areas of the discs not read by DVD players, so the play-back quality remains unaffected.

PTProtect copy controlled discs have full playability designed to match the same playability levels in DVD players as unprotected DVDs. In essence, PTProtected discs are designed to provide effective "speed-bump" protection to combat unauthorized casual copying.

"Primera is proud to offer PTProtect as an efficient and cost-effective solution for virtually anyone who produces original content DVDs," said Mark D. Strobel, Primera's Vice President of Sales and Marketing. "Video production studios, wedding and event videographers and training video authors will all benefit from having reliable protection for their copyrighted materials – at a price they can afford."

PTProtect is an effortless way to produce protected DVDs since it does not need to load any new software onto the PC for the protection to work. Protection is applied on a "click-charge" basis for each disc burned. Blocks of protection keys can be conveniently purchased through Primera on pre-loaded USB dongles.

PTProtect software, built into PTPublisher v1.3.0, is available immediately at www.primera.com. It is provided at no extra charge to registered users and includes three free protected DVD video burns. Subsequent burns are priced in blocks as follows:

  • 100 burns: $225.00
  • 1000 burns: $1000.00
  • 5000 burns: $3750.00


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    2 spots for the SOLD OUT RE:FRAME 08 New Orleans! October 6-8! Click here for more info about Re:Frame 08.

    Pricing is as follows:

    • $1299.00 1st associate
    • $699.00 2nd associate (same studio)
    These 2 spots would be SHARING A ROOM!

    Email Brooke Rudnick at brooke at thevideoartist.com if interested!

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