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Information Today, Inc.

January 26, 2009

Table of Contents

The Nonlinear Editor: Get On the Bus
Smartsound Expands Soundtrack Creation Dominance With Three Technology Licenses
NVIDIA Supercharges Adobe Premiere Pro CS4 Software with Quadro CX Bundle
MF Digital Acquires Assets of Ripfactory and Ripstation

The Nonlinear Editor: Get On the Bus

“Busman’s holiday” is an Anglo-Irish expression that never seemed to catch on here in the States, but I’ve encountered it from time to time in rock criticism, generally used as a colorful way to describe a side project, such as Green Day recording incognito as Foxboro Hot Tubs. Of course, that doesn’t exactly explain what the expression “busman’s holiday,” means when used in other contexts, and I’ll confess that I didn’t really know what a busman’s holiday was until I asked a friend of mine who’s both Irish and a bus driver’s daughter. She replied, “Before he retired, my dad spent his vacations the same way most bus drivers do: driving around.”

Last month when my family was in Boston for the holidays, I was reminded of this expression when we spent an evening at the home of a good friend of mine watching his wedding video. My immediate reaction was a bit of reluctance, and not just because it meant reliving my own lengthy best-man toast; I thought to myself, “Isn’t watching wedding video most of what I do when I’m not on vacation?” Then again, I must admit I enjoy watching other people’s wedding videos more than I ever thought I would.

Steve Yankee wrote a column a few months back about the problem with working at home, which is that you’re never not at work, and consequently you need to create boundaries between work and everything else. With 24/7 email access it’s often tough to break away, but sometimes the real reason it’s hard to make that clear-cut distinction is that your job stays on your mind even when you aren’t supposed to be doing it simply because it’s part of who you are. There are a lot of EventDV developments in the works for the early part of 2009—mostly involving bringing more video to our website—that I thought about quite a bit during my vacation. And that’s not necessarily a bad thing.

EventDV-TV logoI took advantage of my time on the east coast to meet with EventDV contributing editor Hal Slifer, who has played a key role in the development of EventDV-TV, a new offshoot of EventDV.net that we’re sneak-previewing today with the launch of Kevin Shahinian’s Production Diary: Tum Hi Ho. Hal helped sow the seeds of EventDV-TV last September with his Cash Cows in a Changing Economy feature, in which he invited all his interviewees to produce videos that would illustrate the points they made in the article about the “cash cow” services that keep their businesses profitable. The videos they submitted exceeded all my expectations. I know event filmmakers are busy people—and I’m pretty sure Hal hit them all up for contributions in their busiest season—so I wouldn’t have been surprised if they’d all sent in some mild variation on their demos, or if few or none had participated at all.

But when I saw Whit Wales’ submission—the first one that came in—I knew we were on to something. Wales’ piece was entertaining, insightful, and just a little off-kilter in a way that makes perfect sense if you have the good fortune to know the man. As the other entries rolled in from the likes of Steve and Laura Moses of Vantage Point Productions, Mike Jensen of Jensen Films, Phil Hinkle of Frogman Productions, Jerome Cloninger of JC/DV, Barry and Stephanie Giunn of Fat Cat Productions, and Jerry and Penney Malcolm of 2nd Generation Productions, I found that they combined solid, valuable content with plenty of odd personal idiosyncracies that showed you who those people are and how they’ve infused their businesses with their own personality and style.

And of course it occurred to me that I should have expected this. Video, after all, is the natural mode of expression for event filmmakers. Not only do they have plenty to say (I knew they would), I should have known they would all have their own way to say it. I never would have expected all these talented filmmakers to spend their “busman’s holidays” producing great short films to accompany an EventDV article, but that’s exactly what they did.

EventDV-TV will combine a lot of things, one of which will be “Secret of My Success” and studio tour-type videos of the sort I got from the “Cash Cow” interviewees. We’ll also have several monthly series hosted by a half-dozen of the hottest event filmmakers in the business (details coming soon), video tutorials, “man/woman on the street” interviews, original pieces produced by local and regional videographer associations, and video pieces that will supplement our print articles, such as Studio Time profile tie-ins and Mark Von Lanken’s March In the Field article on the Panasonic HMC150.

The thing that has always made EventDV successful on the print side is that it’s written by event filmmakers who live and breathe this business. Not only do the articles come from people who were practicing it long before they started preaching it, but most of the ideas behind the articles come from our great contributors as well. (If all the story ideas came from me, we would have run out of steam a long time ago.)

I think we’ve done a pretty good job over the years of making it clear that the best ideas that find their way into the pages of this magazine come from you; the many great story pitches I get, and ideas I get from talking to readers attest to that. EventDV-TV needs your contributions too, since I suspect editor-talking-in-front-of-greenscreen isn’t really what you want to see week after week. Are you an event filmmaker with a story to tell about your studio or our industry? It’s show-and-tell time and the floor is open. If you want to spend your next busman’s holiday on EventDV-TV, email me
and tell me what you have in mind, and how you’d like to bring it to life.

Stephen Nathans-Kelly (
stephen.nathans at infotoday.com) is editor-in-chief of

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Smartsound Expands Soundtrack Creation Dominance With Three Technology Licenses

SmartSound Software, Inc., the leading provider of custom music scoring solutions for the video industry, announced today that three leading video editing providers are now including SmartSound® music scoring technology in their software programs.

Adobe Premiere® Elements version 7, which began shipping in September 2008, now includes an integrated version of SmartSound's Quicktracks® technology. This integrated approach provides a seamless workflow between the creative video editing process in Adobe Premiere Elements and creation of custom music tracks for video projects. Premiere Elements is a leading-selling consumer video-editing software that allows people to get started quickly, with automated moviemaking options, the ability to add knockout visuals and sound, using SmartSound Quicktracks and share movies everywhere.

Roxio, a division of Sonic Solutions, now includes SmartSound's professional product, Sonicfire® Pro, in Creator 2009 Ultimate and Toast 10 Pro. Creator Ultimate is a suite of easy-to-use, yet sophisticated media creation tools and Toast is the leading Mac-based DVD and CD burning application. Sonicfire Pro is a full-featured music scoring product with its patented custom length feature and groundbreaking Mood Mapping® technology. By including Sonicfire Pro, these Roxio products offer the most professional, results-driven music scoring experience available while providing award winning ease-of-use and music quality.

Additionally, Serif, Inc., a leading media-creative software company based in Nottingham, England, is offering its customers a bundle option of Sonicfire Pro with their Movie Plus X3 video editing software, widely used and popular in Europe. Serif feels the easy-to-use features of Sonicfire Pro are a good fit for its customers, who need powerful features that are readily accessible.

"We are proud to be included with these products," said Kevin Klingler, president and CEO of SmartSound Software, Inc. "SmartSound technology is already one of the most widely licensed audio technologies in the video industry and these new licenses demonstrate that our unique technology continues to drive customer value, loyalty and quality for the industry's leading non-linear editing packages."

These new licenses make a total of 15 products from seven different companies that include SmartSound technology. Toast makes the fifth product from Roxio/Sonic Solutions to include SmartSound technology and Premiere Elements is the second time Adobe has licensed it. Other companies include: Avid Systems, Corel/Ulead, Cyberlink and Pinnacle Systems, which uses SmartSound technology in its "Liquid" product.

Sr. Product Manager of Consumer Video for Adobe, Mike Iampietro, was happy to include SmartSound in their new release of Premiere Elements. "The fact that we have been able to integrate SmartSound Quicktracks in this way makes the music process more immediate and more creative for our customers, and the quality is great," he said.

For more information on Premiere® Elements 7 go to www.adobe.com/products/premiereel.

Roxio Creator 2009 Ultimate can be found at http://www.roxio.com/enu/products/creator/ultimate/.

For more information on Movie Plus X3 please go to www.serif.com/movieplus/movieplusx3/extras.


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NVIDIA Supercharges Adobe Premiere Pro CS4 Software with Quadro CX Bundle

Professional video editors looking to purchase the ultimate Adobe®® Premiere®® Pro CS4 experience, need to look no further. Starting today, the creative professional can acquire a copy of Adobe Premiere Pro CS4 and add a NVIDIA®® Quadro®® CX at more than 40% off of the retail price, a savings of $800 USD.

The addition of the Quadro CX will deliver unmatched performance with Adobe Premiere Pro CS4, including the ability to encode H.264 videos up to 4 times faster. Specifically, what used to take 10 hours to encode a one hour Adobe Premiere Pro CS4 project to H.264 on a Dual-Core CPU, now takes two hours and 35 minutes.

This new bundle is available today, from leading resellers, e-tailers and retailers at an introductory price of $1,999 USD until March 31, 2009. Following the introductory offer, the Quadro CX and Adobe Premiere Pro CS4 bundle will be available at an estimated street price of $2,299 USD (sold separately, the Quadro CX would sell at $1,999 (MSRP) and the Adobe Premiere Pro CS4 for $799).

"NVIDIA specifically designed and optimized the Quadro CX graphics card to enhance the performance of Adobe Creative Suite®® 4 Production Premium and meet the unique needs of its creative professional users," said Jeff Brown, general manager of the Professional Solutions Group at NVIDIA. "We worked closely with Adobe on GPU optimization to achieve benchmark-busting performance and enhance the already rock-solid stability of Adobe Premiere Pro CS4. The results are astonishing."

These two industry-leading products complement each other to form a desktop video editing solution that takes full advantage of the new GPU-optimized features of Adobe Premiere Pro CS4 to provide professionals with fast, reliable ways to achieve a high level of productivity.

Adobe Premiere Pro CS4 users can take advantage of the Quadro CX GPU to accelerate high-quality video effects such as motion, opacity, color and image distortion. Quadro CX also enables faster editing of multiple high-definition video streams and graphic overlays and provides a variety of video output choices for high-quality preview, including DisplayPort uncompressed 10-bit or 12-bit SDI.

"Breakthrough innovations in Adobe Premiere Pro CS4 are driving demand for the newest version of Adobe's intelligent post-production solution," said Giles Baker, group product manager for editing workflows, Dynamic Media at Adobe. "By drawing on the encoding acceleration and visualization strengths of the Quadro CX, the already powerful editing features of Adobe Premiere Pro CS4 are enhanced, which provides productivity advantages for our customers."

Adobe Premiere Pro CS4 is the definitive start-to-finish, cross platform solution that allows video production professionals to capture, edit and deliver video content online, on air, on disc and on device. Adobe Premiere Pro CS4 has been re-architected for 64-bit operating systems to use large amounts of memory more effectively and leads the way in delivering open, flexible post-production workflows by providing virtually seamless project exchange with Final Cut Pro, Digidesign Pro Tools, and Avid workflows. Including Adobe OnLocation™ CS4 and Adobe Encore®® CS4 software, the powerful and intuitive tools of Adobe Premiere Pro CS4 push the boundaries for digital video production and allow editors and filmmakers to tell their story with maximum impact.

For more information on NVIDIA Quadro and the new Quadro CX, visit www.nvidia.com/object/product_quadro_cx_us.html.

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MF Digital Acquires Assets of Ripfactory and Ripstation

MF DIGITAL, a division of Formats Unlimited, Inc., is proud to announce that it has purchased the assets of Ripfactory / Ripstation  previously located in Northern Ireland.
Established in 1979, Formats Unlimited, Inc.,  an industry leader of CD DVD duplication solutions will continue its expansion into mass digital downloading solutions.   The stable financial and administrative infrastructure of Formats Unlimited including its 30 years of experience will be leveraged to enhance the Ripstation brand. 
Having operated as an OEM purchaser of Ripstation software for the last year, MF Digital is ready to leap forward immediately.  Software development, customer service,  and sales of all Ripstation products will move forward without interruption.  New announcements of software development and enhanced customer  support will be forthcoming soon.
The first exciting addition is the introduction of the 7601XD automated media loader.  The pricepoint and portability of this new unit is ideal for the home installer dealers world-wide.  The 7601XD not only offers increased profitability to the home installer, but it eliminates the risk of lost or damaged customer content due to shipping and out of control processing.
MF Digital products are available through a world-wide network of authorized resellers.

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