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Information Today, Inc.

August 17, 2009

Table of Contents

Shooting a Superhero Spoof: The Shoot, the Edit, and the Premiere
Make Sure Your DVDs are Safe With the Help of Applied Magic's Fort Knox
Future Media Concepts Announces Training for New Final Cut Studio Release
Manhattan Edit Workshop Set to Deliver Final Cut Pro Training
Sennheiser Expands Its Line of Portable HD Headphones
ArcSoft TotalMedia Theatre 3 Now Shipping in Aspen 3-D Media Servers GL 1000 and GL 3159 to Allow SENSIO 3-D Movie Playback on PC

Shooting a Superhero Spoof: The Shoot, the Edit, and the Premiere

Red 5 Studios' Loyd Calomay began his HEROES spoof with a simple plan: Save the Bride, Save the World. But bringing a spot-on superhero spoof to the screen is more complex than it sounds. In this two-part series, Calomay takes EventDV-TV viewers from the planning to the shoot (Pt. 1) and on through the edit and the world premiere (Pt. 2).

To read more about Loyd and Red 5 Studios, click here.

HEROES from Red 5 Studios on Vimeo.

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Make Sure Your DVDs are Safe With the Help of Applied Magic's Fort Knox

Applied Magic has released Fort Knox, a unique, easy-to use, standalone DVD duplicator featuring hardware-based copy protection that discourages unauthorized duplication. NO COMPUTER NEEDED. Most copy protected duplicators need to be tethered to a PC where codes are purchased and used with each copy. This could cost hundreds to thousands of dollars depending on your volume, but with Fort Knox, you never pay a fee.

With Fort Knox, thousands of copy-protected discs can be duplicated without a license code, so there is no per-copy royalty to pay and no one to call for software licenses. This unique Technology embeds copy protection within each target disc making them almost impossible to copy using a computer or another duplicator.
Here is a list of customers who have discovered Fort Knox as a way to protect their hard work from un-authorized users:
· Independent Film Makers
· Event Videographers
· Educational Seminars
· Legal Videos
· Dance Recitals
· Photographers

Anyone that might be concerned about a customer copying your hard work should consider the Fort Knox.

* No license codes
* No computer needed
* Comes with 160GB HDD
* Make thousands of copy protected DVDs with no fees

Now on Sale to the end of August

3 Target Fort Knox was $995, now only $879
5 Target Fort Knox was $1,295 not only $1,149


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Future Media Concepts Announces Training for New Final Cut Studio Release

Future Media Concepts (FMC), the premier authorized digital media training organization for postproduction, broadcast, and content creators, is pleased to announce classroom training for the just-released Apple® Final Cut® Studio. The new Final Cut Studio classes will provide students with fundamental, hands-on technology instruction to confidently assume most real-world postproduction assignments. Available at all branch locations in September 2009; classes will be offered at introductory, comprehensive and advanced levels, to satiate both the creative enthusiast and seasoned professional.

"Apple's outstanding brand and repurchasing loyalty is derived from enhancements of its successful software and hardware design," says Jeff Rothberg, president and co-founder, FMC. "Expanding curriculum options to include the most recent manufacturer updates allows for innovative classroom offerings and the delivery of exceptional, hands-on instruction for users at all levels in a small classroom setting. This winning combination allows FMC to continue to attract both former and prospective students."

FMC and Apple® are also partnering to help students familiarize themselves with the new Apple Final Cut Studio release. Register for any FMC course prior to August 31st and save 15% on the just-released Final Cut Studio, Logic Studio® and Mac OSX® v10.5.6 Leopard® software. The discount covers both upgrades and full purchases. To redeem this discount, contact a local FMC branch manager or Digital Media Specialist by visiting www.FMCtraining.com/fmc.asp?s=New+Contact+Us.

To learn more about FMC including facility locations, instructor information and upcoming events, please visit www.FMCtraining.com.

About Future Media Concepts
In 1994, Jeff Rothberg and Ben Kozuch launched Future Media Concepts as the world's first Avid® Authorized Training Center. Over the years, FMC expanded its curriculum to become the nation's premier digital media training organization, representing the leading software manufacturers, including Adobe, Apple, Autodesk, Avid, Boris FX, Digidesign®, NewTek® and Softimage®.

FMC has established state-of-the-art training centers in New York, Boston, Philadelphia, Washington DC, Orlando, Chicago and Dubai, with onsite training worldwide. For more information regarding classes and upcoming events please visit www.FMCtraining.com.

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Manhattan Edit Workshop Set to Deliver Final Cut Pro Training

Manhattan Edit Workshop (MEWShop), a full service Apple, Avid and Adobe Authorized Training Center specializing in the art and technique of editing, will provide FCP 7 Certification during September's HD EXPO - Createasphere.

The FCP Certification Workshop, a specially priced 2-day workshop and exam for the newly released Final Cut Pro 7, is set for September 15 & 16th at the New Yorker Hotel in Midtown Manhattan. The course will be taught by Chris Biggins, one of Apple's top Final Cut Studio Master Trainers.

MEWShop's Final Cut Pro Certification course is the equivalent of Apple's certified Final Cut Pro 100 class, but it includes a free Level-One Certification Exam. Students that Pass the Level-One Certification Exam are differentiated as highly skilled FCP users, and receive a certificate from Apple that sets them apart as an Apple-Certified Professional. Apple-Certified Pros have the right to use the Apple-Certified Pro logo on promotional materials. The cost for the course and the test is $795.

There are a number of editing-centric events at HD EXPO - Createasphere that might be of interest to the FCP community; a panel of the industry's top editors, sponsored by America Cinema Editors, Evan Schechtman's Retool Bootcamp - Maxing out your Mac, and a Super Summit of the three A's: Apple, Avid & Adobe, a gathering of the three major NYC User Groups. Registration for HD EXPO is free before September 17th, 2009.

MEWShop offers a full range of professional training and is an active member of the content creation community in New York. MEWShop recently sponsored EditFest NY for the east coast premier of the highly respected American Cinema Editors event. Josh Apter, founder of MEWShop, commented "We have designed entertaining but targeted training that gives our students what they really need to know. We are excited to return to our second year at HD EXPO."

For more information about registering for the Final Cut Pro Certification, please visit http://hdexpo.net, or call 818.842.6611. For information about MEWShop, visit mewshop.com or call 212.414.9570.

Founded in 2002 by Josh Apter, Manhattan Edit Workshop offers a full range of certified courses in the art and technique of film editing - from Final Cut Studio to Avid, from Adobe to corporate and customized classes designed to provide top-tier training to professional and aspiring editors. The company's Manhattan Edit WorkForce program, where editor's reels are created and distributed to a number of top post-production facilities, is a groundbreaking connection service which allows students to meet with industry leaders. For more information please call 212-414-9570 or http://www.mewshop.com.  

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Sennheiser Expands Its Line of Portable HD Headphones

Listeners seeking a great new pair of cans can look no further: Sennheiser announces an expansion of its line of full-sized, portable HD headphones. The stylish HD 428, HD 438 and HD 448 are optimized for portable players but also deliver strong audio performance on home hi-fi systems, making them an ideal choice for users who want to crank their playlists on the move and at home.

"Many headphones are either optimized for use with portable players or are designed to be used with home stereo systems," said Eric Palonen, product manager for consumer electronics and telecommunications products at Sennheiser's U.S. headquarters. "But many music lovers want headphones that can do both, and ones that can always be relied upon to offer superb sound, no matter the audio source."

The top-of-the-range HD 448 model offers a lifelike sound experience with precise detail. The HD 438 also offers a natural sound signature, while the HD 428 is more focused on the lower frequencies and delivers powerful bass response. Each model features a closed-back, around-the-ear design that provides impressive sound isolation. For perfect sound on a home stereo system, each headphone comes with a gold-plated quarter-inch stereo adapter.

"Many people want headphones that not only sound great but also visually represent their style," Palonen said. "That's why our development team not only focused on achieving excellent sound, but also paid of a lot of attention to the headphones' appearance."

The HD 448 features an elegant retro design. Metallic trim elements with an embossed Sennheiser logo add a luxurious touch. Five high-gloss metallic "wheel spokes" adorn the ear cups of the HD 438, which are reminiscent of the alloy wheels on luxury sports cars. On the HD 428, a dark rubber coating provides a rugged, sporty design.

Ergonomic designs and soft padding allow the HD models to fit comfortably even after many hours of listening enjoyment. The single-sided cable ensures freedom of movement and uncomplicated handling. A particularly convenient feature of the HD 448 is that it not only comes with a 5.2-foot extension cable. The HD 438 includes 4.6-foot and 10-foot detachable cables.

The HD 428, HD 438 and HD 448 are now available online from J&R (www.jr.com) and will hit Best Buy stores in late October.

HD 428 - MSRP: $99.95
HD 438 - MSRP: $119.95
HD 448 - MSRP: $129.95

The Sennheiser Sound Tour is a North American road trip that pits a team of six girls against six guys. Their mission: to spread the word on the premium sound of Sennheiser headphones. Each week the teams travel to a different city and stop at unique locations and events, and document their weekly tasks and antics along the way. Follow the teams on Facebook, Twitter and www.sennheisersoundtour.com.

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

For more information, please visit www.sennheiserusa.com.

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ArcSoft TotalMedia Theatre 3 Now Shipping in Aspen 3-D Media Servers GL 1000 and GL 3159 to Allow SENSIO 3-D Movie Playback on PC

ArcSoft announced today its collaboration with SENSIO to ship TotalMedia Theatre 3 in Aspen 3-D Media Servers GL 1000 and GL 3159, allowing a 3-D movie watching experience at home!

By incorporating SENSIO® S3 Decoder, ArcSoft TotalMediaTM Theatre is now equipped with a powerful and technology-leading feature, 3-D Stereo playback. ArcSoft TotalMedia Theatre can now decode and display 3-D encoded DVD movies and streaming files, bringing a true 3-D experience to consumers. Thanks to the SENSIO® S3 Decoder, ArcSoft TotalMedia Theatre can support a wide range of 3-D Stereo displays such as Pageflip, Interlace, Anaglyph, and Checkerboard modes.

Aspen's 3-D Media Servers, GL-3159 and GL-1000, come with a component style case and dual core processing with NVIDIA (GL-3159) and ATI (GL-1000) support. They allow users to store and view digital photos, burn and listen to music, record and watch TV shows, download and watch movies. Moreover, the servers come with two pairs of Xpand 3-D glasses for viewing 3-D PC games and movies, offering the ultimate home entertainment experience and performance.

"With the ever expanding market for 3-D technologies, ArcSoft TotalMedia Theatre is at the forefront in complying with the demands of consumers," said George Tang, ArcSoft Vice President and General Manager of Video and Home Entertainment Group. "Our collaboration with SENSIO will now enable consumers to have access to this technology for the most engaged 3-D viewing experience on PC."

"We are very proud that our technology will be hitting store shelves this month. ArcSoft's TotalMedia Theatre media player now includes the S3D decoder and allows us to address the PC market which represents a new growth driver with the potential of short-term revenue streams for SENSIO. This milestone marks another step towards our strategy in becoming the de-facto standard in the consumer market", said Nicholas Routhier, President and CEO of SENSIO.

For more information about ArcSoft TotalMedia Theatre 3, please visit www.arcsoft.com/intouch/tmt3dpr. To learn more about SENSIO's 3-D technology, visit http://www.sensio.tv/en/default.3d; and to learn more about Aspen's 3-D Media Servers, visit http://www.aspenmediaproducts.com/.

About ArcSoft
ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

Founded in 1999 and headquartered in Montreal, Canada, SENSIO develops and markets forward-looking stereoscopic technologies designed to offer the most advanced and immersive cinematographic experience available. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3-D content through conventional 2-D channels and playback on any display device, including plasma TVs, HDTV and glass-free 3-D displays. Working with major Hollywood studios and large format 3-D film producers, SENSIO has built up one of the world's largest libraries of 3-D movies for the home entertainment market.

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