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May 03, 2010

Table of Contents

EventDV Magazine Assesses NAB Announcements and Releases Welcomes 17 Companies to Winners' Circle 2010
In the Field: The Steddiepod Multifunctional Camera Stabilizer
IVA Midwest Expo Announces Presentation Topics, Speaker Bios
MusicRevolution.com, An Innovative New Online Marketplace For Production Music, Announces Launch
WEVA Diva to Descend Upon New England: Philadelphia's Natalie Neal to Present "Strike a Pose - Focus on Success!" at NPVA/NE
Red Giant Software Releases Adobe Creative Suite 5 Compatible Plug-Ins
Adobe Ships Creative Suite 5
Luca Visual FX Joins FxFactory Development Partner Program; Releases Light Box 1.0
Tiffen Releases Two New Domke Bags to Line

EventDV Magazine Assesses NAB Announcements and Releases Welcomes 17 Companies to Winners' Circle 2010

EventDV, The Authority for Event Videographers, has done its fifth annual evaluation of the best and most relevant NAB releases for the event video market. Chosen each year by contributing editor and leading L.A.-area videographer and filmmaker Marc Franklin, the awards recognize products in four categories: cameras, production gear, and postproduction solutions.

"It's always exciting to see the ‘next big thing' at NAB," said EventDV editor-in-chief Stephen Nathans-Kelly, "but it's not always something our readers will need to take seriously for a while. Witness the onslaught of 3D technology this year, which for the most part, won't have a lot of impact on our market over the next 12 months," he continued. "When we choose the companies to welcome into our Winner's Circle each year, we try to keep our eyes off the distant future and restrict our focus to the near future and the here and now, and choose products that we can confidently predict will have a strong and positive impact on our readers. That may mean enhancing the quality of the imagery they shoot, streamlining their editing workflow, or otherwise helping them meet the demands of the events they shoot. There were plenty of new and soon-to-come products and technologies for our readers to get excited about this year, and we're excited to recognize them."

Now, on to the Winners' Circle.

In the Camera category, we've selected four new models as worthy of inclusion on this year's list, featuring 2 different vendors, 3 soon-to-be-shipping models, and one tantalizing under-glass prototype slated for end-of-year delivery:

Next up are the production gear and camera support products. No fewer than 11 products made the cut in this category:

Rounding out this year's list is the Postproduction category, which ranged widely, including three workstation, a major NLE release, an I/O device, and two groundbreaking plug-ins.

For more information on the winning products and the EventDV Winner's Circle 2010 selection process, see the June issue of EventDV. Also, for more of EventDV's take on NAB 2010, see Shawn Lam's EventDV-TV series, The NAB Show With Shawn Lam.

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In the Field: The Steddiepod Multifunctional Camera Stabilizer

I recently had the opportunity to use the Steddiepod from BarberTech Video Products. Over the years, I've heard others talk about the device, and I even saw it at trade shows at video conventions. When you see a demo of it, you see that it's designed as a single device that is multifunctional: It can be used as a monopod, a tripod, and even a flying stabilizer.

Can it be all those at the same time and do those functions effectively? Well, being a shooter who's always searching for the best and most cost-effective stabilizer to perform all these tasks without adding too much extra gear or breaking my budget, I thought it would be worth checking out.

The basic Steddiepod starts at $299 for just the monopod/tripod setup and a solid but adjustable grip. But the price begins to climb a bit with various a la carte items that I'll discuss in this review.

If you have an extra small tripod head lying around the studio, you could use it on top of the Steddiepod and save a few dollars. The version I received was the fully loaded model. It included a nice, spring-loaded fluid tripod head and the rotating grip for smoothing out flying shots with a heavier camera (more about that later). Also included was a remote zoom controller for when you're using it as a monopod and shooting up high.

The total price for the model I tested is $499 if you don't need the zoom controller. A nice feature of the zoom controller (which costs an extra $179) is that it works on Canon, Sony, and Panasonic cameras. I know Panasonic, for one, has a proprietary controller interface that normally requires a different unit. But BarberTech's zoom controller works with all the cameras. It's simple but effective, with only a zoom controller and a record button, which are the most commonly used features in the majority of scenarios for a zoom controller.

Setup and Balancing
Upon unpacking the Steddiepod, I noticed that the unit was solid and well-built. I opened the directions, and within a few minutes, I had my camera set up and balanced on the unit. I was using a Canon XH A1 for my testing. Those of you who shoot with the A1 know that it carries most of its weight on the right side. I was able to balance my camera on the Steddiepod using a small offset balance plate. The balance plate costs an extra $19, but if you have a side-heavy camera, you'll need it. This is one component that BarberTech should have included with every unit. Pro shooters often have multiple cameras in different models, and they may not realize they need the plate for balance until they've already purchased the Steddiepod and set it up for a shoot. So keep this in mind if you have an A1 or other side-heavy camera.

The hardest part of the balancing process on the Steddiepod was the location and installation of the balance plate. There's a great video demo on YouTube showing how the balance plate works. After watching the video, I balanced the camera perfectly and very quickly. Now, on to the testing.

Will It Fly?
The first thing I wanted to test was what everyone wants to know about a new stabilizer: Will it fly like a Glidecam or a Merlin? I worked with a colleague from my PVA to balance the A1 on the Merlin and he shot the footage that appears in the side-by-side comparison in the video at the top of this page. There was no one in my market with a Glidecam to test the Steddiepod against, so I asked someone I knew from out of town to shoot the footage for me with the Glidecam 4000. I told him exactly what kind of shots to create with his A1 and the Glidecam 4000 so we could keep the test as "apples to apples" as possible.


One of the newer innovations to the Steddiepod is the swivel handle that is mounted on the monopod tube. It is a bearing-loaded handle, so it rotates freely and actually helps remove some of the side-to-side motion that is common with non-gimbaled stabilization devices. It's not quite a full-function gimbal, but it did help me get some pretty good flying footage.

In the EventDV-TV clip above, you can see that the footage from the Steddiepod held up well against the Merlin and the Glidecam. It will never rival what you get from a vest-mounted system, but compared to other handheld stabilization devices, it does a good job. I've never had a Glidecam or a Merlin, but I have used other budget-friendly steady devices in the past. Of those budget versions, the Steddiepod is the best flying device I have used.

It took very little time to set up the Steddiepod, which is one of its benefits. If you need to change cameras on it or add a light to your camera, you can have it rebalanced and ready to go in less than 5 minutes. No weights are needed. The tripod feet are your ballast, and if your camera is too heavy, you get extra ballast by lengthening the monopod section. It's a very simple concept.

Other Modes
Now, what about those other modes? Among the key features of the Steddiepod are the round screw-out legs on the bottom. You open those up for tripod mode and when using it for flying shots. Once the legs are tightened down in tripod mode, it acts as a pretty stable tripod.

With my A1 on the Steddiepod, I had no problem setting it down and letting go, as long as the tubes were collapsed most of the way. But with the small footprint of the tripod legs, it will get tipped over easily if you leave it up and unattended. The fluid head included on my unit didn't appear to be anything high-end or expensive, but it worked smoothly in all directions; also, it was spring-loaded, so it was very usable.

It includes a quick-release plate, which is not interchangeable with other tripod heads, making this a drawback for some. In tripod mode you'll want to keep a light grip on the monopod tube when panning and tilting because of the small tripod footprint. This small footprint can be very handy at a reception where space is tight and you need to adjust positions when filming speeches. When I'm filming speeches at weddings, I usually position myself among the guest tables to get the required shot.

Filming receptions in tripod mode will make moving around easy and, once in place, will provide a steady, good-quality shot. Is it as solid a mount as a conventional tripod? No, but it's more solid and less work than holding a monopod steady for long periods of time. I could see myself using the Steddiepod as my only support for a reception, based on the shots normally required from my camera.

Those little tripod legs have other functions too, which can come in handy in run-and-gun event shooting. There is a small chain included that attaches to the controller mount. If you have the remote controller, this allows you to use a shoulder strap (like a camera strap) to hold the Steddiepod while shooting. You can rest the little tripod legs on your legs below the waist, attach the camera strap to the small chain, and it will support the unit.

The downside to this setup is you have to get the zoom controller and this chain to use this mode. I'm not a big zoom controller user most of the time, and if I had a cable running up to my camera all day, I'm sure I'd rip it out at least a few times, eventually damaging the controller port of my camera. The chain doesn't appear to be very strong, so I'm a little cautious about supporting my camera with it. I mentioned these concerns to Steddiepod designer Eddie Barber, and he said the chain has a 50lb. test strength. I'm still not a big fan of requiring shooters to mount the little chain and the zoom controller to use this particular mode. I'm hoping Barber will continue to develop the Steddiepod to work in this mode without the zoom controller and small chain.

Getting High-Angle Shots
With the little tripod legs still extended, the Steddiepod can be easily held up high over a crowded dance floor at a reception. Just extend the Steddiepod all the way and those little legs will rest on your waist or thighs and provide a nice base of support.


I've used a monopod in this manner before, but the single leg would often land in a place that wasn't the most comfortable. These little legs make high shots steady and easy. This particular mode is where the zoom controller can come in handy giving you the ability to zoom if needed without having to bring the camera down. If you do lots of high-angle shooting, the zoom controller may be a good investment.

‘Ego Cam Mode'
There is one other way the Steddiepod can be used with those little tripod legs extended. The included instructions call it "Ego Cam mode." Extend the monopod tubes up a little, attach the shoulder strap around your waist, and connect to the small chain that attaches to the controller mount. Now, rotate the camera toward yourself and point it down. Grab a handheld mic, and you can do on-site, on-camera reporting like a news reporter by yourself. I filmed the beginning of the online demo using this mode.


While this is not something we may use as event shooters in our everyday run-and-gun world, it offers another way to be creative when needed.

Back to Monopod Mode
OK, enough with those little tripod legs. Unscrew them a little, fold them up into monopod mode, and tighten them down. You now have a very capable monopod. You have the added benefit of the little handle on the tripod head, which can brace up against your shoulder. With the viewfinder up to your eye, the handle on your shoulder, your hands on the camera, and the monopod on the ground, you have many points of contact to stabilize a shot while zoomed in. I frequently use this method when shooting b-roll for a ceremony. For other monopod-type shooting, the Steddiepod is a very capable support on par with any others out there.


One other function you can use in monopod mode that many shooters often use with standard monopods is shooting low to the ground. Flip the Steddiepod upside down, and you can get steady flying shots from the ground level. Obviously, you'll have to flip the footage in post, but that's an easy fix.

With the Steddiepod, you have a little extra twist to the low-mode functionality. On the bottom near the tripod legs are 3 little holes in the triangular support. Add a 1/4"x20" screw in there and you can mount your camera on the bottom and still have the benefit of the rotating grip on top.

If your camera has a tripod mount bolt on top, you don't even have to flip it upside down. This can help make your low-mode shots even smoother. You'll have to spend a moment getting the camera mounted on the bottom, but if you have the time, it's a much better setup than the normal "flip the monopod upside-down" method.


In the EventDV-TV clip above, I showed the low mode by flipping the whole unit upside down. Often at a wedding when I want a low shot, I don't have time to stop and reinstall the camera on the bottom. When I film a concept video or spotlight video where we are in control, then I will use low mount feature.

Overall Impressions
So what were my overall impressions? On the negative side, I didn't like the fact that the zoom controller and the small chain were required for certain shots and in certain modes. Some sort of attachment that can allow the quick removal of the camera strap so the camera can be mounted without a zoom controller would make the Steddiepod more versatile and easier to use. I almost never keep a zoom controller attached to everything I am shooting in a day, so I don't want to have this extra attachment with a hanging wire just begging me to bump it and rip it out.

If you don't have the zoom controller and chain, the versatility of the Steddiepod is reduced by a few modes that would otherwise come in handy for you. Since the Steddiepod has been around for a few years and has evolved considerably in that time, improvements are ongoing, so I think there's a good chance that this issue will be addressed as the product continues to develop.

One other little thing to be aware of is that the little tripod legs could come unscrewed if you don't tighten them well when packing up. If this happens the small washers that are integral to the Steddiepod's stability in tripod mode will fall off. They could be replaced easily at the local hardware store, but it's still best to make sure they're tight.

On the positive side, the Steddiepod glides very well for a device whose initial design is not made for flying or gliding footage. In monopod mode, it's as good as any monopod I've used, and the fluid head and tripod legs make it a capable tripod for use in tight quarters or in a pinch. It won't replace your good tripod, but it could replace your monopod or your flying stabilizer (if you only use it a few times a day).

With a cost of $500, the Steddiepod is not the least expensive device around. But its versatility can save you from purchasing multiple devices to get the same functionality that it provides as a single unit (albeit with a few add-ons that raise the price from $299 to just less than $500). Even at the full $499, the savings can add up, and you'll have the convenience of a single device to do many functions.

Check out the EventDV-TV clip at the top of the article page to see examples of the various ways that the Steddiepod can be used and to see some footage I shot around my little town using the Steddiepod. Overall, I was impressed with the quality of the Steddiepod and what it was capable of doing. I've been trying to reduce the amount of gear my crew hauls around to weddings and other events, and using the Steddiepod will allow me to take a tripod, monopod, and shoulder brace out of the mix and replace them with a single device. In this case, the Steddiepod's less is most certainly more.

Philip HinklePhilip Hinkle (philip at frogmanproductions.com) runs Madison, Wis.-area video production company Frogman Productions. A 2008 EventDV 25 honoree, he won a 2008 WEVA CEA Gold in the Social Event category and a 2006 4EVER Group AAA Diamond. He was a 2009 WEVA CEA judge and a featured speaker at WEVA Expo 2009. He is co-founder and vice president of the Wisconsin Digital Media Group.

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IVA Midwest Expo Announces Presentation Topics, Speaker Bios

midwest expo banner
Illinois Videographers Association May 18, 2010
IVA Midwest Expo News

Seats are going fast for the 4th Annual IVA Midwest Expo, to be held on May 18, 2010 at the William Tell Holiday Inn in Countryside, Illinois.  It's no wonder, with the stellar line-up we've got for this year!

Check out the seminar descriptions below, and then reserve your seat before it's too late.  Don't miss out on one of this summer's hottest events, with some of the most talented speakers in our industry.




 IVA Midwest Expo Video
(featuring the 2009 Expo)


IVA Midwest Expo
Expo Video
Adam Forgione
Keith Anderson
Ray Roman
Matt Davis

Adam Forgione
Penny Lane Productions
adam headshot
Adam will be conducting two seminars at the 2010 IVA Midwest Expo.

Learn techniques to enhance your production including:




-Learn how and why Adam shoots and and edits the way he does
-Watch and dissect actual pieces of Adam's Feature Films, not  
highlights or trailers
-His method to multicam shooting editing
-Voice Over techniques
-How he shoots/edits dancing
-how he shoots/edits toasts
-how he shoots edits ceremonies
-how he shoots edits bride/groom preps

Owner and Creative Director of Pennylane Productions
2009 EventDV Top 25 Event Filmmakers in the World
Winner of 10 International WEVA Creative Excellence Awards
Winner of 16 New York LIVA Creative Excellence Awards
Educational speaker for local and international associations
Director of Canon Documentary features at CES 2010
Accomplished songwriter, musician, music producer, sound engineer


Keith Anderson
Wedding Day Cinema


Multi year Weva CEA winner Keith Anderson reveals his trade secrets of creating, achieving and maintaining a steady six figure income.

Join Keith as he breaks down the creation of his Weva Gold award winning demo directly from the timeline.

Learn valuable editing techniques and hear Keith's thought process regarding emotional impact, scene selection, music and pacing.

Keith will share his thoughts on creating the optimal selling experience. Be
a "fly on the wall" and see behind the scenes footage from actual client

In essence, Keith will turn his business inside out revealing the evolution
process from startup to six figures.

Owner -Wedding Day Cinema
5 Time WEVA Creative Excellence Award Winner
Educational Speaker/Instructor for International and Regional Conventions
2009 President of Illinois Videographers Association
Full time since 2002, Keith and his wife Jennifer serve the elite wedding
cinematography market throughout the Midwest. Keith is also an accomplished
musician and audio engineer with a hit single to his credit.


Ray Roman
Ray Roman Films

Short-Form Wedding Films represent the future of wedding
filmmaking. Long (dull) wedding videos are quickly becoming
a thing of the past.

In this session, attendees will learn the basic
techniques needed to create compelling wedding films. Not
allowing the client to control the production will also be covered.
Attendees will learn film techniques that will change a dull
viewing experience into one packed with stunning visuals.

The attendees will also learn how to sell short-form films to their
clients (in place of longer traditional videos), while making more
money. Depending on the length of this session, various
story-telling techniques can also be covered.

Ray Roman has been recognized Internationally as one of the industry's elite and in 2010 was named to EventDV Magazine's Top 25 List of the Hottest and Most Influential Filmmakers in the world.

With a list that includes countless celebrities and high profile clients, Ray and his team regularly travel all over the United States and abroad to film destination weddings. A recipient of several International awards, Ray looks forward to sharing the knowledge
and techniques that have led to his success.


Matt Davis
Life Stage Films


"We believe there is a huge need to show
creative professionals how to bring in more money
by speaking to brides in THEIR language,
not VIDEO language. We will use our very successful
2009 Demo Reel as a foundation to show others how
to bring in more money the right way."

Below are some of the learning topics
you will find in the seminar.

1) Learn to produce a wedding demo reel that SELLS!
We will go over elements that should be left out as well
as included in a demo that acts as a salesperson,
not just a highlight reel.

2) Learn proper techniques on selling your
wedding videography services over the phone
when a bride calls. Learn how to control
the conversation, and get her emotional about
her video, without talking price.
Learn how to become "likeable", because if they
don't "like" you, they won't buy from you.

3) Learn to attract higher quality bridal leads
by having a website that speaks to them.

Matt Davis founded Life Stage Films just over three years ago. His studio is based in Wilmington, NC.

In that time he has become a multi-year WEVA CEA winner, increased his company to eight staff people, and commands some of the highest rates for wedding video services in North Carolina, all during a recession.

He has also launched a Video Business Coaching Program for event
videographers to help get them on the fast track to owning their business, instead of just working in it.

Although he gets much joy from having happy clients, nothing is more rewarding to himthan giving back to the video industry and doing his part to make it a better place to make a living.


It's essential to learn and be inspired--even more so in these tough economic times, so not only can your business survive, but thrive in any market.  The IVA Midwest Expo is the perfect fit for affordable, top-rate education, that is sure to give your business and your creativity a huge boost.  Take advantage of this stellar line-up, and reserve your seat today!

Chris Chibucos, President,
Illinois Videographers Association

The cost for the IVA Midwest Expo is $109.00. 

The cost includes the full day of seminars, trade show admission, and a full lunch buffet featuring hot entrees.

You can secure your spot by

clicking here or simply mail a check
(payable to the IVA) to:
Barb Scheman
4400 S. Gage Ave
Lyons, IL 60534

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MusicRevolution.com, An Innovative New Online Marketplace For Production Music, Announces Launch

MusicRevolution LLC today announced the launch of MusicRevolution.com, an innovative new online marketplace for production, or stock music.

MusicRevolution.com offers an extensive library of high-quality royalty-free production music. MusicRevolution offers four purchase options for customers, including single tracks, CDs, subscriptions and an innovative Internet music stream. With advanced search technology and automated cue sheet filing, MusicRevolution makes it easy, convenient and affordable for customers to buy the production music they need. As an online marketplace, MusicRevolution provides professional and aspiring musicians with the opportunity to license their music while learning from and collaborating with the best in the music community.

"We are excited by this launch and are confident that MusicRevolution will prove to be one of the most innovative and progressive sites for the production music industry today," stated Chris Cardell, Co-Founder of MusicRevolution LLC. "The Internet continues to transform how businesses and individuals access digital content. To date, the production music business has largely been conducted offline. With the launch of MusicRevolution, we believe that this is about to change. As an online platform, MusicRevolution enables buyers to find and license the best stock music using affordable and easy to understand royalty-free license terms. And MusicRevolution's Internet music stream for retail, business and website background music is the first offering of this type to use production music," added Cardell.

"We are focused on music. Music is our only business. The caliber and range of musicians that are already participating in the MusicRevolution production music marketplace is amazing. Media producers, businesses and other music buyers can be assured that the best new production music will be continuously added to MusicRevolution," stated Mike Bielenberg, Co-Founder of MusicRevolution LLC. "In addition to providing musicians with the opportunity to license their production music, MusicRevolution's blog and forums enable our community of musicians to connect, collaborate and get advice from our participating pros," added Bielenberg.

About MusicRevolution
MusicRevolution (http://www.musicrevolution.com) is the Internet's production music marketplace. We provide media producers, businesses and other music buyers with great royalty-free production, or stock, music at affordable prices for TV/radio broadcast, film, corporate video, retail & website background music, on-hold music, and other business music applications. As an online marketplace, MusicRevolution provides professional and aspiring musicians with the opportunity to license their music while learning from and collaborating with the best in the music community.

About Our Founders
Chris Cardell is the former President of Jupitermedia (formerly Nasdaq: JUPM), which was the parent of Jupiterimages, Internet.com and other digital properties. In this role, Cardell also lead the creation of Jupiterimages' online music business, which resulted from a series of acquisitions of music libraries and websites. Prior to that he was the President of Mecklermedia (formerly Nasdaq: MECK), creator of the Internet World trade shows and magazine. Cardell has been involved with digital content and E-Commerce since the mid-1990's. Mike Bielenberg is the former General Manager of Jupiterimages' online music business. He founded BBM, a music licensing website that was acquired by Jupiterimages. Bielenberg's music can be heard on cable and network television during any given week. He has composed and produced music for IBM, Coca Cola, Microsoft, The Cartoon Network as well as several major commercial music libraries. He holds a music composition degree from Georgia State University and has received Aegis, Axiem and Telly awards for his original scores. Bielenberg is a professional composer/keyboardist and resides in the Atlanta area.

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WEVA Diva to Descend Upon New England: Philadelphia's Natalie Neal to Present "Strike a Pose - Focus on Success!" at NPVA/NE

Natalie NealThe National Professional Videographers Association of New England has the privilege to welcome the beautiful and sassy and full-voiced goddess - the DIVA of WEVA From Philly - the one and only and incomparable - Natalie Neal - who has the pipes and the chops to tell it like it is. On Monday, May 17th, through the generosity of WEVA International, Natalie will be the keynote speaker at the NPVA/NE evening meeting which begins at 6:30 PM at the Holiday Inn/Dedham, just outside of Boston. Aside from touting the benefits of WEVA membership, in her presentation - "Strike a Pose - Focus on Success!", Natalie will discuss the evolution and value of moving from "videographer" to "media expert."

How may you best define yourself as an entrepreneur whose talents go beyond the skill set of videography?

As Natalie herself describes the presentation: "...the program will be chock full of instructions - everything from posing to what is "photojournalism" and why videographers excel at it - to dealing with different types of clients, days, venues and groups when you are in charge of images both still and moving..."

Following the fabulous standing room only standing ovation honored presentation of the Trisha and Mark Von Lanken in April - the NPVA/NE could not be more excited to have another nationally recognized, energized veteran of the industry come to Boston to present.

Be a part of it!

$25 for members
$30 for non-members
Buffet dinner included.

Further Questions??
Want to RSVP??

Contact Whit Wales - whit@waleswedding.com or President, Sheila Orsi -sheila@encorepresentation.com

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Red Giant Software Releases Adobe Creative Suite 5 Compatible Plug-Ins

Red Giant Software today released plug-ins compatible with Adobe® Creative Suite® 5. For a complete list of products available now, version numbers, and pricing information, please visit the Compatibility Chart.

The Frequently Asked Questions page is another helpful resource for understanding Red Giant Software's policy for upgrading to Adobe CS5. The CS5 upgrades from Red Giant Software are only applicable to users that choose to upgrade to After Effects® CS5 and Premiere Pro® CS5. Customers do NOT need to get the latest version if they are not using Adobe CS5.

Benefits of 64-Bit Computing

The Adobe CS5 updaters for Red Giant Software products offer support for 64-bit computing, which provide many benefits including:

* Better use of memory to allow multiple applications to run with increased performance
* Support of RAW content with the capacity to handle any resolution up to 5K and beyond
* Smooth playback of multiple streams of video in real-time in Adobe Premiere Pro CS5
* More flexible workflows with the ability to handle multiple open applications at once

Pricing and Availability

* All products purchased on or after April 12, 2010 qualify for FREE 64-bit updates (Adobe CS5 compatible) as soon as they are available. Customers that purchased products prior to April 12, 2010 and choose to add 64-bit compatibility will need to pay for upgrades. Pricing is outlined below:
* Adobe CS5 upgrades for all individual products purchase will cost $29 USD each.
* Trapcode Suite customers can upgrade the entire Suite for a flat price of $99 now.
* Trapcode Particular 2 customers have until June 30, 2010 to qualify for a FREE upgrade to Adobe After Effects CS5 / Trapcode Particular 2.1. Customers will be required to enter a valid 2.0 serial number, then use the Coupon Code CS5PARTFREE during checkout in the Red Giant store in order to get full credit for the upgrade.
* Magic Bullet Suite customers will be able to upgrade the entire Suite for a flat price of $99 USD - coming this summer.
* Pro Keying Suite customers can upgrade the entire Suite for a flat price of $99. Pro Keying Suite 10 (coming this summer) will include Key Correct, Primatte Keyer, and Warp.
* Magic Bullet PhotoLooks and Knoll Light Factory for Photoshop users qualify for a free update to Adobe Photoshop CS5. These updates will be coming in early summer. Customers will be notified when the updates are available and will be provided details on how to obtain them.
* Read our blog post for more details on the upgrade charge.

About Red Giant Software

Founded in 2002, Red Giant Software publishes and develops software tools made by industry veterans Stu Maschwitz and John Knoll. Red Giant Software's ever-expanding product line has over 30 packages that run on Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Motion, and Avid systems. The vast range of visual effects tools features industry-leading effects for designing realistic fire, rain, and water; adding popular looks; and creating perfect keys. Red Giant effects have enhanced feature films such as Angels & Demons, The Curious Case of Benjamin Button, Mummy 3, and Grindhouse, and added sparkle to cable and broadcast content from NBC Universal, Food Network, ESPN, Disney, CNN, Comedy Central, MTV, and TNT.

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Adobe Ships Creative Suite 5

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow. With more than 250 new product features, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools and workflow enhancements to designers and developers - enabling the creation, delivery and optimization of content across media for greater impact and results.

The Adobe CS5 product family is powering the creation of content and applications for the upcoming releases of Flash® Player 10.1 and Adobe AIR® 2, which are optimized for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience. Featuring integration with online content and digital marketing measurement and optimization capabilities for the first time, Creative Suite 5 products include access to signature Omniture® technologies, to capture, store and analyze information generated by websites and other sources. Adobe Creative Suite 5 products also integrate with Adobe CS Live*, a set of five innovative online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work (CS Live services are complimentary for a limited time).

The Creative Suite 5 line-up includes five new versions: Creative Suite 5 Master Collection, Creative Suite 5 Design Premium, Creative Suite 5 Web Premium, Creative Suite 5 Production Premium, Creative Suite 5 Design Standard, as well as 15 point products and associated technologies. Creative Suite now includes a brand-new component, Adobe Flash® CatalystTM, a professional interaction design tool that allows designers to rapidly create expressive Web application interfaces and design interaction without writing code.

"We've seen from early customer reaction that Creative Suite 5 continues to inspire the design and developer world by combining time-saving workflow and productivity features with astonishing new capabilities, such as Content-Aware Fill in Photoshop CS5, that really push the creative envelope," said John Loiacono, senior vice president of Creative Solutions at Adobe. "Whatever the media, CS5 is ensuring that publishers and creatives can deliver stand-out work and build great businesses around their unique digital assets and content."

Also available as part of the Creative Suite 5 product family, sold separately or in one of the five Creative Suite editions, are new versions of the Adobe Creative Suite tools, including Photoshop® CS5, Illustrator® CS5, InDesign® CS5, Flash Catalyst CS5, Flash CS5 Professional, Dreamweaver® CS5, Adobe® Premiere® Pro CS5, After Effects® CS5 and more.

The Creative Suite 5 products offer more than 250 new features that embrace interactivity, enhance performance and maximize the impact of creative content and digital marketing campaigns. InDesign CS5 powers the transition to digital publishing with new interactive documents and enhanced electronic reader device support. Image creation and editing get a boost with Truer Edge technology in Photoshop CS5, which offers better edge detecting technology and masking results in less time. Photoshop CS5 also includes the ability to remove an image element and immediately replace the missing pixels with Content-Aware Fill. New stroke options allow Adobe Illustrator CS5 users to create strokes of variable widths and precisely adjust the width at any point along the stroke. New Text Layout Framework in Flash Professional CS5 provides professional-level typography capabilities with functions like kerning, ligatures, tracking, leading, threaded text block and multiple columns. In addition, Dreamweaver CS5 now supports popular content management systems Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within the product.

Performance improvements abound in the Creative Suite 5 product line with engineering breakthroughs, including native 64-bit support on both Mac and Windows® in Adobe Photoshop, Adobe Premiere Pro and After Effects, that allows users to work more fluidly on high-resolution projects. The much anticipated NVIDIA® GPU-accelerated Adobe Mercury Playback Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine effects-rich HD sequences in real time and play back complex projects without rendering. The revolutionary timesaving Roto Brush tool in After Effects helps users isolate moving foreground elements in a fraction of the normal time.

Accelerate Creative Workflows with Adobe CS Live
Adobe Creative Suite 5 products integrate with Adobe CS Live, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include: Adobe BrowserLab, Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst® NetAveragesTM from Omniture. Adobe CS Review enables online design reviews from directly in Creative Suite 5 applications, while Adobe BrowserLab is an indispensable tool for testing website content across different browsers and operating systems. NetAverages provides Web usage data that helps reduce the guesswork early in the creative process when designing for Web and mobile. Adobe Story is a collaborative scriptwriting tool that improves production and post-production workflows in CS5 Production Premium. Access to Acrobat.com services, such as Adobe ConnectNow Web conferencing, is also included to enhance discussion and information exchange with colleagues and clients around the globe.

Create and Deliver to More Mobile Platforms
Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks and other consumer electronics. Users can look forward to deploying content in the browser with Flash Player 10.1 and as a standalone application with AIR 2.

Pricing and Availability
Adobe Creative Suite 5 products and its associated point products will be available through Adobe Authorized Resellers, Adobe Direct Sales and the Adobe Store at http://www.adobe.com/store. Estimated street price for the suites is US$1899 for CS5 Design Premium, US$1799 for CS5 Web Premium, US$1699 for CS5 Production Premium, US$1299 for CS5 Design Standard and US$2599 for Master Collection CS5. Upgrade pricing, volume licensing and education discounts are available. Adobe CS5 products integrate with Adobe CS Live online services which are complimentary for a limited time. For more detailed information about features, OS support, upgrade policies, pricing and international versions please visit: http://www.adobe.com/go/creativesuite.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit http://www.adobe.com.

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Luca Visual FX Joins FxFactory Development Partner Program; Releases Light Box 1.0

Noise Industries, developer of visual effects tools for the post-production and broadcast markets, announced that new development partner, Luca Visual FX, has released Light Box 1.0 for the FxFactory® platform.

Light Box 1.0 is a generous new collection of light and image enhancement tools designed to work inside Adobe® After Effects® CS3 / CS4 / CS5, Apple® Final Cut Pro®, Apple Motion® and Apple Final Cut® Express applications. Luca Visual FX was founded by award-winning videographer and editor, Luca Bonomo, and is already well known within Final Cut Community for developing stunning visual effects. Enhancing its growing industry reputation with Light Box 1.0, the new release includes 9 customizable GPU-accelerated plug-ins and transitions that allow users to explore tasteful new ways of manipulating light and stylizing image colors to effectively breathe life into any project.

"The engineering of Light Box 1.0 went smoothly with FxFactory. It allowed for the quick development of some unique customizable light plug-ins and transitions that will certainly add a stylish touch to any project," said Luca Bonomo, founder, Luca Visual FX. "We are excited to continue our successful relationship with Noise Industries."

"We are extremely happy to welcome Luca Visual FX to the FxFactory family," comments Niclas Bahn, director of business development, Noise Industries. "Luca Visual FX's plug-ins and 'clip ready' light transitions have already created such a buzz in the industry. Light Box 1.0's stylish approach to light and image manipulation is extremely unique in the industry and will undoubtedly continue to enhance the company's growing reputation."

Light Box 1.0 Feature Highlights
Light Box 1.0 includes 9 plug-ins, giving users with the ability to create powerful light effects, as well as stylize images and colors. Highlights include:

* Light Flicker: Simulates TV ambient, vintage projector flickering and disco strobe lights. Can be used in a variety of projects and contains a number of customizable controls and presets.
* Light Pulse: Provides a fast and easy way of creating automated pulsing lights of any speed, color and style. An effect like "Red light Alarm" or constantly shifting ambient lights requires only a couple of seconds to choose from the presets and customize the effect.
* Multicolor Gradient: A customizable plug-in that allows the user to overlay a variety of color gradients of modifiable tonality, size, and intensity over images.
* Multicolor Vignette: Provides the unique ability to apply a smooth, multicolored vignette onto the image. Like Multicolor Gradient, this plug-in helps add a gentle touch of color while grading.
* Regional Light: A stylish plug-in that replicates localized light effects, with or without flicker. Underexposed, dull images can be brightened up and improved with the use of one or more Regional Lights.
* Stylizer: A video stylization plug-in. From abstract image manipulation to surreal looks, this plug-in offers a variety of options, including built-in presets.
* Vivid Touch: Sharply enhances both image light and colors. Vivid Touch helps users combine contrasting effects, like glow and sharpness, to achieve either more vivid images or dream-like atmospherics.
* Burn Wipe: Creates dynamic light and burnout wipe transitions of any intensity, thickness and color. The wipe can be vertical, horizontal and any rotation degree. Unlike any other wipe plug-in, the movement and rotation of the effect can also be randomized to achieve dramatic results.
* Flash: A transition that creates various intermittent flash/lightning effects in-between clips and is most effective when a dramatic and/or sudden change requires emphasis.

Availability and Pricing of Light Box 1.0

Light Box 1.0 is available for $49 USD via the Noise Industries website (http://www.noiseindustries.com). A trial version is also included with the FxFactory installer.

Adobe After Effects, Apple Final Cut Studio and Apple Final Cut Express users can also sample hundreds of other FxFactory plug-ins by downloading the free trial version of FxFactory from: http://www.noiseindustries.com/fxfactory.

About Luca Visual FX and Founder Luca Bonomo
Luca Visual FX Ltd. is a recently formed, UK-based visual effects company. It focuses on the development of visual effects for film and video, delivered either in the form of plug-ins to be installed for use within a specific host software, or clips with transparency ready for use within a timeline.

Luca Visual FX founder, Luca Bonomo, is an award winning videographer and editor with a variety of broadcast credits, including Channel 4, BBC, and Davis Films (Samuel Hadida). He has also worked for a variety of artists/song writers, including Mika, Grammy® award-winner Imogen Heap, and more. For additional information on Luca Visual FX, please visit: http://www.lucasplugins.co.uk.

About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. For more information about Noise Industries, please visit: http://www.noiseindustries.com.

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Tiffen Releases Two New Domke Bags to Line

The Tiffen Company, the world's premier manufacturer of photographic accessories including well-respected brand name products in the consumer, video, motion picture and television imaging markets, announced today, the release of two new DOMKE bags to the line - the Photo Courier and Quick-Shot Sling.

These new camera bags are part of the DOMKE line of durable, reliable photographic bags, the preferred bag of the White House Photographers Association for over 30 years.

The Quick-Shot Sling camera bag is a light weight bag with padded interior and adjustable dividers. Unlike some conventional camera slings, they are easy to wear, with the weight of the camera gear evenly distributed for maximum comfort. Their unique sling strap is designed to quickly move the bag from back to front, in one easy access motion. A dual zippered top gives instant access to your camera, while a front zipper opens the entire face of the bag for access to everything else. An addition zippered pocket in the front allows you to carry cell phones, keys, notes, etc. There are two models, sized to fit most of the popular cameras, and made of high quality cotton canvas or RuggedWearTM waxed canvas.

"Domke has been working with photographers for over 30 years and we are pleased to have created the Quick-Shot Sling bags with today's photographers needs in mind." said Andrea Rauch, product manager of the Tiffen DOMKE line.

The Quick-Shot Sling comes in two sizes:

* Small - External: 11.5" W x 5" D x 10.5" H Interior: 9" W x 4" D x 9" H
* Medium - External: 13" W x 6" D x 13" H Interior: 12"W x 5" D x 12" H

The DOMKE Quick-Shot Sling is available in small and medium sizes in Brown RuggedWear; and Black Canvas. The bags will be available in May 2010 at a MSRP from $104.99 to $129.99.

DOMKE Photo Courier is a bag created for today's photographer who needs to carry a camera at all times but, doesn't always want to look like it. Fashioned after the versatile bike messenger bag, they mix style with function and versatility.

The Medium & Large Photo Courier Bags have a sleeve in the front of the bag, under the front flap, to slide your laptop. A storage pocket under the flap of all 3 models is the perfect place to store your cell phone & keys, out of the way yet quickly accessible. The bags are held securely closed by generous full length Velcro panels, with added cover flaps to silence them in quiet shooting situations.

It holds a camera, plus lenses and accessories. It features DOMKE inserts and adjustable dividers. Back slot allow to safely carry on a luggage cart. Non-slip gripper strap.

The Domke Photo Courier comes in three sizes:

* Small: 13" W x 5" D x 12" H
* Medium: 16.5" W x 6.5" D x 12" H
* Large: 18.5" W x 6.5" D x 12"

Available in high quality cotton Black canvas or Brown RuggedWear waxed canvas. All bags feature YKK Zippers and will be available in May 2010 at MSRP from $139.99 to $254.99.


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