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Information Today, Inc.

August 17, 2010

Table of Contents

EventDV-TV Presents Kevin Shahinian's The Language of Film, Episode IV: Sound Design
proDAD Unveils Revolutionary New Mercalli V2 Video Stabilization Products With Rolling Shutter Correction Technology
Singular to Unveil New Product Line at Amsterdam SuperMeet
Blackmagic Design Acquires EchoLab
The Foundry Introduces Two New Tools For Adobe After Effects
Cinecomp Software introduces HD Stream Tools

EventDV-TV Presents Kevin Shahinian's The Language of Film, Episode IV: Sound Design

Concept filmmaker extraordinaire Kevin Shahinian (City of Lakes, Snow, Dil Jaanta Hai, Tum Hi Ho) explores the classic underpinnings of film-based storytelling and the language of effective filmmaking in this four-part series on EventDV, co-sponsored by Adobe Systems and Pacific Pictures

To see more of Kevin's work (as featured in The Language of Film), play the clips below:

"CITY OF LAKES" The Feature from PACIFIC PICTURES on Vimeo.

"SNOW" - Megan + Narbeh's Sweden Thriller Concept from PACIFIC PICTURES on Vimeo.

"DIL JAANTA HAI (THE HEART KNOWS)" - Anuja + Nirav's Bollywood Concept from PACIFIC PICTURES on Vimeo.

"TUM HI HO (YOU ARE THE ONE)" - Neil + Jigna's Bollywood Concept from PACIFIC PICTURES on Vimeo.

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proDAD Unveils Revolutionary New Mercalli V2 Video Stabilization Products With Rolling Shutter Correction Technology

proDAD, a world-class developer of digital video effects plug-ins and image optimization technologies for professional video editors and broadcast professionals as well as aspiring pros today announced two new products based on the Mercalli V2 technology platform. Mercalli V2, first demonstrated at the 2010 NAB show in April, has been radically re-designed with new industry-leading 3D (X, Y, and Z camera axis) video stabilization and highly effective automatic rolling-shutter compensation technology and is hands-down the most effective post-capture video stabilization and optimization solution available. The two new Mercalli products include:

• Mercalli Pro - Seamless plug-In version of Mercalli for popular Macintosh and Windows NLEs from Adobe®, Apple®, MagixTM, Sony®, and Thomson Grass Valley®, allowing stabilization and rolling-shutter corrections of video right on the timeline with full 32/64-bit NLE support. Mercalli Pro also includes the Mercalli Stand Alone (SAL) application ;
• Mercalli Stand Alone (SAL) - Stand-alone Mercalli video stabilization and rolling-shutter compensation application for Windows 7, Windows Vista, and Windows XP with the same core technology included in Mercalli Pro, with advanced visualizations not possible in a plug-in solution.

Mercalli Pro & SAL both offer highly effective rescue of shaky video in post production/editing thanks to brand-new 3D (X, Y, and Z camera axis) stabilization technology which is an order of magnitude improvement over current stabilization technologies currently available in the market. Because 3D stabilization is so effective, a unique "Dynamic Camera" mode feature allows very precise control of the stabilization to retain the video's character. Both versions incorporate exclusive SmartBorderTM options which significantly reduce the need to zoom-in like other solutions, keeping the video borders intact. Also new in Mercalli Pro & SAL is highly effective rolling-shutter compensation. Rolling-shutter is distortion of the video introduced by many CMOS digital cameras/camcorders, giving the appearance of wobble, Jello, or skew towards the bottom of the frame when the camera is panned quickly. Both versions can render stabilized HD or SD video in real time.

"Mercalli took the market by storm when it was launched in 2008" said Andreas Huber, Managing Director of proDAD. "The video editing community needed an effective, affordable way to rescue shaky video post-capture and proDAD answered with Mercalli. Now we're upping the ante again with Mercalli Pro & SAL with its game-changing 3D video stabilization, SmartBorder options, rolling-shutter compensation, and support for the Macintosh platform" Mr. Huber added.

proDAD's Mercalli provides an elegant solution to the common problem of shaky video shot in the field where it's not always possible to use a tripod or monopod to capture a scene, and flat-out impossible for helmet or vehicle mounted action cameras and mobile devices. Mercalli differs from other post-production video stabilization tools as it does not require the user to struggle with baffling mathematical theory in determining the most appropriate settings to correct shaky video. The user simply selects the video to be stabilized on the timeline within the NLE software, selects a "de-shake" profile for correction, and Mercalli does the rest. The user can see the effects in real-time for HD or SD video, even make fine tuning adjustments on the fly.

Pricing and Availability
Mercalli Pro will retail for $249.00 and Mercalli Stand Alone will retail for $149.00. Current Mercalli Expert or Mercalli Light customers are eligible to upgrade for as little as $79.00. For a limited time Mercalli Pro and Mercalli SAL are available for a special "pre-order" offer with 20% off savings + download of special pre-release versions of the Windows plug-ins and the Stand Alone Version for those users with urgent needs. Released versions of Mercalli Pro (Windows) & Mercalli SAL are expected to ship mid-August and the release of Mercalli Pro (Win + Mac) is expected by early September. Please visit www.prodad.com to learn more.

Mercalli V2 SDK Now Available
proDAD video stabilization technology is available for license to creative software developers and others desiring to add video stabilization into their products. Please contact proDAD Developer Solutions for more information by sending an email to: licensing@prodad.com.

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Singular to Unveil New Product Line at Amsterdam SuperMeet

Singular Software, award-winning developer of workflow applications for post-production, has announced that they will exhibit at the world-renown Amsterdam SuperMeet to be held on Sunday, September 12, 2010.

The Amsterdam SuperMeet is Europe's premier networking event for creative professionals, digital content creators, and HDSLR filmmakers. Thought-leaders on HDSLR production workflows, Singular Software will be on-site to discuss how their solutions address the challenges of multi-camera and dual-system audio editing. Their award-winning product line, showing for the first time in Europe, includes the newly released DualEyes™ and their highly-popular flagship product, PluralEyes™, for Final Cut Pro®, Vegas Pro®, and Premiere Pro®.

"Digital content creators from around the world frequent the SuperMeet, not only to network, but to learn about recent technology advancements," says Bruce Sharpe, CEO, Singular Software. "Our developers have been working night and day on a variety of product releases and new features for managing multi-camera, multi-take, and dual-system audio productions. We are excited to share our fresh post-production workflow accelerators with SuperMeet attendees and look forward to receiving feedback from creative minds in the industry."

The Amsterdam SuperMeet will be held on Sunday, September 12, 2010 at The Grand Hotel Krasnapolsky located at Dam 9 1012 JS, Amsterdam from 19:00 - 23:00. Doors open at 16:00. For information about the event, or to purchase tickets, please visit: http://www.supermeet.com/.

About PluralEyes
Designed for video enthusiasts and professionals, PluralEyes offers critical workflow automation tools for analyzing media content and automatically synchronizing audio and video clips sequences, including stunning DSLR (digital single lens reflex) camera images.

About DualEyes

The DualEyes application for dual-system audio utilizes the same high-level technology as its sister product, PluralEyes, to automatically sync video clips to an audio recording. Users simply record audio on a separate recorder while recording video. DualEyes synchronizes and cuts up the audio to automatically match each video clip in both start time and duration. With DualEyes' technology, all original media files are kept intact and new media files are created for maximum flexibility. Import the video and new audio clips into any video editor and link them up to start the video editing process. Since DualEyes is a standalone application it can be used with any video editing software for easy retrieval of the highest quality audio for any video production.

About Singular Software

Established in 2008, Singular Software pioneers the development of workflow automation applications for audio and video professionals. Its breakthrough solution, PluralEyes, offers innovative technology to automate and simplify multi-camera, multi-take and dual-system audio workflows. Singular Software products support industry leading non-linear editing products. For more information about Singular Software, please visit: http://www.singularsoftware.com.

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Blackmagic Design Acquires EchoLab

Blackmagic Design today announced the acquisition of all assets of EchoLab Inc., one of the world’s leading designers and manufacturers of production switchers. EchoLab has over 35 years of experience in designing and building production switchers since 1974. This experience has culminated in the latest ATEM range of production switchers that include cutting edge technology for world leading features such as up conversion on inputs, multilayer SuperSource™ input, Stinger™ transitions, and built in multi-view monitoring, all in a familiar and affordable, fully digital M/E style design.

The ATEM production switchers will be demonstrated at the Blackmagic Design IBC 2010 booth #7.B25

For the thousands of people who use production switchers, ATEM will be instantly familiar. It uses the conventional M/E style of design that’s easy, safe and fast to use on even the most critical live production. ATEM also combines powerful features such as SuperSource™, which is a separate multi layer engine with 4 x 2D picture in picture DVE’s and 4 x keyers that provide the same power as adding a whole extra multiple M/E switcher to the ATEM input!

SuperSource can be called at any time, and connects into the switcher as an input. Only SuperSource gives you the power of 4 built in layers of keying, plus 4 picture in picture DVE’s, while keeping ATEM an easy and fast to use conventional M/E style switcher.

For connecting to the widest range of cameras, decks and computers, the ATEM 1 M/E model includes 8 SDI inputs that operate at SD, HD and 3 Gb/s SDI, plus 2 switchable HDMI/Analog video inputs. ATEM includes multiple SDI outputs for program, preview, and aux. outputs, plus an HDMI output for the multi-view monitoring output. The ATEM 2 M/E model includes 15 x SD, HD and 3 Gb/s SDI inputs, as well as 3 x switchable HDMI/analog inputs for a total of 18 video inputs. ATEM 2 M/E also includes two multi-viewer outputs, clean feed, aux., program and preview SDI outputs. All ATEM switchers include serial ports for camera and VDCP servers as well as genlock.

ATEM switchers allow previewing of transitions before putting them on air. Users simply select “Preview Transition”, and the preview output of the switcher will show all the elements of the transition, so users can have the confidence to make fast multi layering decisions during live production.

When working with multiple cameras and sources, ATEM saves thousands of dollars on expensive monitoring because it includes a built in multi-viewer that lets you see multiple sources on a standard HDMI television or monitor as well as program and preview outputs. When sources are on-air, ATEM multi-viewer displays highlighted borders, and multi-viewer windows can be custom labeled.

ATEM also includes Stinger transitions for exciting and creative transitions. Stingers can be loaded into the switcher, and are then available on the 2 built in media players. ATEM can hold 32 stills and hundreds of frames of real time clips with alpha channels, so users have a wide range of graphics and clips to play back as animations, supers and stingers. Media players can be selected into any of the 4 built in upstream keyers or the transition block for ultimate flexibility and creativity.

For enhanced effects and transitions, ATEM includes a 2D DVE with borders and drop shadows that can be used with any upstream keyer or in the transition block. This means the built in DVE can be used for transitions, or it can be used for keying operations. Because the 4 built in upstream keyers are stacked, users have a wide range of layering options available, and completely independent of the SuperSource input.

When the 4 upstream keyers are combined with 5 SuperSource layers, the transition block keyer, the 2 down stream keyers and the stinger, even a 1 M/E ATEM switcher can have up to 13 keyers on screen simultaneously. This is the heart of the power of ATEM, and would require 3 M/E’s on other brand switchers.

This makes ATEM a tremendous value for money, while providing a compact and portable solution.
ATEM can be fully automated with macros, and also includes support for VDCP controlled servers and robotic cameras, all from the ATEM control panel. Customers can use the built in joy stick for controlling cameras, and then recall macros for incredibly powerful operation with very few people. No other switcher allows customers to produce powerful live productions with so few people!

“I have been using live production switchers since I was in school where we covered local theater, sports, racing and bands. I think it’s the most exciting way to do production because it’s all live and thousands of people are watching what you are doing! Production switchers need to be powerful while also being familiar and easy to operate. I think the ATEM switchers from EchoLab are the most exciting switchers I have ever seen, and it’s incredibly exciting to add these products and intellectual property to the Blackmagic Design family”, said Grant Petty, CEO of Blackmagic Design.

“The ATEM switcher is a fantastic creative tool, and it includes powerful features not found in any other product. Since the acquisition, we have already dramatically expanded the engineering team working on ATEM. This fresh engineering team, which is a combination of new as well as experienced EchoLab staff, will allow us to move faster in adding new features to the ATEM product. It’s so exciting, I cannot sleep!”

ATEM Key Features

  • 1 M/E model supports 10 video inputs, 2 M/E model supports 18 video inputs.
  • SD, HD and 3 Gb/s SDI, HDM and analog video inputs.
  • Full 10 bit HD operation for broadcast quality.
  • Built in multi-viewer for monitoring switcher sources, includes custom labeling and tally borders.
  • Built in SuperSource allows 4 picture in picture DVE’s and 4 keyers independent of the M/E.
  • 2 Media Players are built in for animated graphics and stingers.
  • Stinger effects are independent of keyers.
  • Includes 4 upstream keyers with each including chroma, luma, linear and pattern keying built in.
  • Includes 2 downstream keyers, and independent fade to black.
  • Supports macros, and graphic and clip downloads via PC software.
  • Up to 13 keyers active at one time.

Availability and Price

ATEM is currently being retooled for production and will be available late 2010 for US$19,995 for the 10 input 1 M/E model, and US$51,995 for the 18 input 2 M/E model from Blackmagic Design resellers worldwide.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, routers, waveform monitors, live production switchers and film restoration software for the feature film, post-production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in the television industry, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984 and continue ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check http://www.blackmagic-design.com

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The Foundry Introduces Two New Tools For Adobe After Effects

The Foundry is delighted to introduce two brand new high tech tools for Adobe® After Effects® taking full advantage of the 64-bit capabilities offered by Adobe® Creative Suite® 5 Production Premium (CS5).

CameraTracker – matchmove, directly inside Adobe After Effects
The Foundry’s new camera tracker analyses source sequences to extract the original camera’s lens and motion parameters, allowing you to composite 2D or 3D correctly with reference to the camera used to film the shot. You can now match camera moves within the Adobe After Effects 2.5D environment, opening up new, robust options for the placement of composite elements. Create Fringe/Heroes style ‘in scene’ titles, extend virtual sets, integrate motion graphics elements into a scene, and much more…

This technology was previously only available in NukeX, The Foundry’s high-end film compositing tool but you can now do all this in Adobe After Effects without exiting your application.

“It’s amazing having this ability right in the After Effects environment that so many artists are used to. Thank you The Foundry!”
Danny Princz – Motion Graphics-VFX artist and Prof at FXPHD

“These new 64-bit plug-ins from The Foundry will help artists who use Adobe After Effects CS5 to create high-impact motion graphics and handle the trickiest compositing tasks more easily,” said Michael Coleman, senior product manager for Adobe After Effects at Adobe.

Kronos 5.0 – Hollywood quality realtime retiming
Kronos 5.0 is a new accelerated retimer and motion blur plug-in set based on The Foundry’s Academy Award Winning Furnace algorithms.

Kronos 5.0 is the first product to be accelerated by The Foundry’s new ‘Blink’ technology, dramatically speeding up render times and taking retiming to a whole new level. BlinkTM runs our software on CPUs and supported NVidia CUDA GPUs allowing the extraction of peak performance from your hardware. Qualified hardware matches that are supported by Adobe Premiere Pro's Mercury Playback Engine, including the GeForce GTX285 and the Quadro FX4800.

Kronos 5.0 produces far superior results by creating brand new frames using optical flow information. This avoids the poor quality output usually encountered when repeating frames such as blurring and stuttering, and is much faster than other pixel flow based techniques. Clever maths is employed to look at every pixel on each frame, and see where it moves to on the next. By comparing the two it can make a very good guess at what would come in-between allowing the creation of additional frames and a super smooth slow motion result.

“The results are very impressive. I slowed down a car and the result was very close to real slow motion. Nice!”
Michael Auerswald, AE User.

Jack Binks, Plug-ins’ Product Manager at The Foundry, comments:
“We are really excited to bring these new tools to the After Effects platform and can’t wait to see how artists employ their power and flexibility. We look forward to seeing the results.”

About The Foundry

The Foundry is a world-leading innovator of visual effects and image processing technologies that boost productivity in motion picture and video post-production.

The Foundry has a well-established client base that includes leading visual effects facilities worldwide, such as Warner Bros, The Moving Picture Company, Weta Digital, Framestore, Sony Pictures Imageworks and Digital Domain. It is at the cutting edge of software development, marketing and sales for visual effects compositing.

In June 2009 The Foundry announced a management buyout for an undisclosed sum led by Advent Venture Partners. Advent backed The Foundry’s management team, led by CEO Dr Bill Collis and the original founders.

The Foundry is highly profitable and has more than doubled in size in the past two years.

The Foundry’s products support a wide range of award-winning host platforms including After Effects, Autodesk® Media and Entertainment Systems, Avid DS, Nuke, Shake and Final Cut Pro. In 2007, the Academy of Motion Picture Arts and Sciences awarded a Sci-Tech Award® to The Foundry’s development team for the Furnace image processing suite – and the company now holds two products with AMPAS Sci-Tech Award® winning technology including high-end compositing system Nuke.

The Foundry is headquartered in London, and has offices in Los Angeles. For more information please visit: http://www.thefoundry.co.uk

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Cinecomp Software introduces HD Stream Tools

 Cinecomp Software introduced HD Stream Tools, a new standalone professional video tool that processes,improves and converts overcompressed videos into fast and friendly editable formats. All HD video formats (4:2:0 chroma format) from HDV, AVCHD and newest HDSLR cameras are supported, the user can open the videos directly from cameras/memory cards or capture via firewire from HDV cameras.

Video editors are messed up and slowed down when dealing with high compressed videos and different video formats, HD Stream tools processes and converts the videos providing video editors clean videos in edit friendly high quality video formats, converted to match the project settings for both HD and SD/DVD output.

Video processing features include formats conversion (special conversion modes to 24p), scaling to HD and SD/DVD formats (to and from progressive and interlaced formats), chroma upsampling to 4:2:2 and 4:4:4 formats, framerate conversion, telecine/pulldown removal for 24p wrapped on 60i streams, perfect slow motion from progressive and interlaced formats, professional motion adaptive deinterlacing, converts progressive HD formats to interlaced HD/SD/DVD formats, superwhites highlights preserving for increased dynamic range, video filtering and enhancing (deblocking and deartifacting), digital zoom, audio extraction, scenes index, video flip for 35mm adapters, and much more.

HD Stream Tools also organizes,renames and backups the original videos automatically, adds timecode tracks (in MOV format), and extracts metadata information, including aperture, shutter speed and focal length (from HDV,AVCHD,and other formats cameras, when supported by manufacturer). Fully compatible with 2 and 6 channels 5.1 audio tracks, audio pitch is corrected when changing original video framerate.

Video batch processing is fast, supporting newest multi-core CPUs. The easy to use User Interface shows all the important parameters without entering on complicated or hide menus, allowing a quick and easy configuration.


  • standalone application
    easy to use, improves and converts hd videos to professional edit friendly formats, speeding up the video edition. Fast batch processing with multi core CPU support. Processed videos can be saved to AVI or MOV, included encoding to MJPEG/PhotoJPEG and DNxHD or to AVI using any VFW codec installed.

  • powerful video formats conversion
    converts videos between several formats,changing interlacing,size and framerate. Motion adaptive deinterlacing. Special conversion modes to 24p from interlaced and progressive formats. Perfect slow motion from progressive and interlaced formats. Supports 2 and 6 channels audio tracks, automatic audio pitch correction.

  • Video enhancing
    video filters designed to improve bad quality videos: deblocking and deartifacting. Cinetone filter: add a cine tone without degrading video quality. High quality digital zoom to avoid vignetting. Superwhites and superblacks levels preserving for increased video dinamyc range.

  • video organization,
    organizes and renames video files, backups original files, and adds timecode tracks. Extracts metadata information (when available,from HDV,AVCHD and HDSLR cameras),including aperture,shutter speed and focal length, and can add this info to video file names.

System requirements

Windows XP,Vista and 7, 32 or 64 bits, 1Mb RAM, 40Mb HD for installation.

Pricing and availability:
HD Stream Tools v1.1 is available for $89.95

Free trial version:
For more information and full featured free trial version please go to Cinecomp Sotfware web site: http://www.cinecomp.com

About Cinecomp Software

Founded in 2009 by software developers and filmmakers. The company objective is to produce video tools, based on filmmakers experience, to improve video quality and provide fast and efficient workflows, using the best video processing technology. HD Stream Tools v1.1 is the first software released. To learn more visit http://www.cinecomp.com.

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