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Information Today, Inc.

September 23, 2010

Table of Contents

Keeping Up (with Jones): Freedom from the Backlog
Sony Unveils Next Generation of HDCAM SR Production Technology
CoreMelt Expands Video Effects Product Line with Release of Lock & Load Express
Joby launches Gorillapod Video, the most adaptable on-the go video tripod
The CalDigit VR mini Now Holds up to 2TB
Lensbaby Unveils Composer with Tilt Transformer: Two New Products in One for Micro Four Thirds and Sony a NEX cameras
New Family of NVIDIA Quadro by PNY Professional Graphics Solutions Deliver World-Leading GPU-compute and Visualization Performance
NewTek Unveils LightWave 10: Rigging Revealed DVD; Offers Early Adopter Pricing for LightWave 10

Keeping Up (with Jones): Freedom from the Backlog

Chris P. JonesThe phone was ringing incessantly recently, and each time it rang, I hesitated to answer. I knew who it was; I knew what she wanted, and I knew I couldn’t give it to her. Since this was the third straight day she had called, though, I decided that I might as well confront what she had to say. I picked up the handset. “Hello?” A pause. A whirr. A voice detached of most of its humanity. “It is important that we reach (now a robotic voice) Kyla … Jones. If this is or is not (robotic voice) Kyla … Jones, please hold on the line.” It’s annoying to have to spend my time rectifying their wrong number, but I cannot imagine how stressful it would be if I were the one mired in debt to whom that call was directed.

At one point in my business life, I felt like a debtor on the lam, but not because of financial obligations. As a one-man band, I had 18 projects in the edit queue and was nearing a busy summer season. My delivery time was approaching the 12-month mark, and although I had guaranteed brides delivery by their first anniversary, they would “just be checkin’ in” at 6, 8, and 10 months.

Since one bride (who was still within the contracted date range) decided to “fire” me and take her raw footage, I now begin to feel fearful once my edits-in-progress cross the 8-month mark. If she was bold enough to express her dissatisfaction, how many more brides out there were thinking the same thing? Instead of looking forward to the phone ringing by those inquiring about my services, I dreaded every call, imagining it to be an unsatisfied client from a few months before now playing the role of debt collector, loan shark even!

This wake-up call, though, was a blessing in disguise. I looked at my business-self in the mirror, and I didn’t like what I was seeing. I was editing nonstop, and when I wasn’t editing, I was thinking about what needed to be edited. I had to pass up participating in so many of life’s opportunities—social, business, and personal. I couldn’t remember the last time I had taken a legitimate vacation or spent significant time outdoors.

Worst of all, I was watching my friendships ebb away.

Once I had this awakening, I realized that having an extended backlog is the equivalent of having unpaid debts. When I don’t do what I’ve agreed to do in the time I’ve agreed to do it, whether it’s repaying borrowed money or delivering a project, it sets off a cosmic imbalance. Relationships sour, feelings change, and mistrust sets in. The very clients that were excited to hire me in the outset become indifferent to me at best!

Editing, my first love, had become my first loathe, and I knew that left untreated, my backlog would have even more deleterious effects. I had heard horror stories about backlog not only ruining businesses but saddling those business owners with long-term debts, straining their relationships with spouses, and stressing out their bodies to points of serious physical and emotional ill health. Hardly the life we envisioned when we got into this business!

Many of you have been in these dark places before, and some of you might be there right now. But there is hope. You can get the backlog monkey off your back. For me, the process took about 2 years, and when my delivery time went from 12 months to 3 months, my referrals skyrocketed, and my average paycheck per event increased substantially.

I did not accomplish this, though, by working in the same manner and expecting different results. While I was able to tackle my backlog by developing particular habits and a consistent workflow, my motivation first came by conceptualizing what life would be like without backlog.

So let’s imagine together. If you could press a button and all of your past projects would be magically edited, how would you be spending your newfound freedom? With whom would you spend your time? What hobby would you rekindle? Where would you travel? In what ways would you sharpen your business? How would your life be different than it is now? Pull out a sheet of paper and write down the answers.

By answering these questions, chances are you are confronted with the very reasons you began your business in the first place: to allow yourself to have the freedom to do the other things you love while earning money doing something else you love.

In reclaiming my life from the backlog beast, I’ve been able to travel, to read and write recreationally, to serve others through filmmaking, and to reconnect with friends who had given me up for dead.
In my business, I have been able to become more publicly visible, build relationships with vendors, sharpen my sales and marketing skills, and develop and execute a vision for where I want my business to go.

Best of all, upon significantly reducing my delivery time, my couples refer me until they are blue in the face. When I catch a glimpse of them in the grocery store, instead of ducking behind the applecart, I approach them to get a guaranteed hug.

Friends, there’s no magic button to eliminate our backlog debts. However, in conceptualizing a vision for what life can be when you’re backlog-free, you’ve taken the first step. Now that you have the vision, over the next 11 issues of EventDV, I will be suggesting tips that you can employ to make your vision a reality.

I look forward to hearing how you are recapturing the joy that you had when you first began your business, and may the satisfying moments of your newly rediscovered life begin on your more and more frequent visits to the post office to deliver yet another completed project to a well-served and satisfied client!

Chris P. Jones (jones at masonjarfilms.com), an Austin, Texas-based EventDV 25 all-star, has been shooting weddings for nearly a decade and is co-founder of the wedding filmmaking educational gathering [IN]FOCUS.

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Sony Unveils Next Generation of HDCAM SR Production Technology

Sony Electronics is unveiling the next generation of its HDCAM SR technology: the new SRW-9000PL camcorder.

The camcorder uses the identical Super 35 mm CCD sensor found in Sony's high-end F35 camera, to offer superb image quality, sensitivity, signal-to-noise and dynamic range, as well as full RGB ramping from 1 to 50 FPS. The new SRW-9000 PL model also combines the SR format's visually lossless image quality and the performance of the F35 into a versatile one-piece camcorder, eliminating the need for external recording devices.

"The SRW-9000PL's chassis is an evolution of the film-style ergonomics Sony designed for the F23/F35," said Peter Crithary, production marketing manager for Sony Electronics. "For camera operators used to working with film, the SRW-9000PL makes it easy to adapt. The SRW-9000PL's rugged one-piece body with integrated HDCAM SR recording offers incredible operational mobility in demanding production environments. It's all the power of the F35 in an affordable camcorder without the dependency on external recorders required by competitive models in this class."

Designed for television, commercial, documentary and motion picture production -and with a price that makes it attractive to owner/operators - the new camcorder is ideal for use as a 2nd unit 35mm camera complement to the F35. The new PL mount camcorder offers shooters a wider range of image creation options. For example, S-Log and S-Gamut wide color space gamma functions essentially as a "digital negative," allowing users to tailor their images during post- production in the same way they would in film based work flow.

The new camcorder also offers full bandwidth visually lossless RGB 4:4:4 HD digital image capturing, programmable bi-directional ramping, multi format image capturing, wide color space (S-Gamut), more than 12 stops of dynamic range, 14 bit analog to digital converter and exposure index ratings of 640 to 1,000.

As production and post-production increasingly move to file-based workflows, Sony will also offer a planned future upgrade to SR memory, giving users the option of hybrid or integrated solid-state memory recording, with either option still providing native access to the HDCAM SR codec.

"The SR format is a highly proven technology that is firmly entrenched in the production industry," Crithary said. "Even productions that have been using file based solutions on set are increasingly coming back to SR due to cost and efficient turn-around times for dailies."

A range of option cards are available for additional performance and features, including:

· HKSR-9001 HD-SDI expansion board adds dual-link HD-SDI outputs and an extra HD-SDI audio input for connectivity to an external audio multiplexing device for up to 12 channels of audio. The HKSR-9001 also provides 3G HD-SDI output capability.

· HKSR-9002 picture cache board enables the camcorder to capture and record images with variable speed from 1 to 50 FPS. The camcorder can also continuously record up to three seconds of video while the camcorder is in standby mode.

· HKSR-9003 processing board, offers full bandwidth RGB digital 4:4:4 capture.

The SRW-9000PL camcorder will be available in October, for a street price of approximately $72,500.

For further product information:

Visit the CineAlta blog at:

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CoreMelt Expands Video Effects Product Line with Release of Lock & Load Express

CoreMelt, the leading provider of advanced video plug-in effects for the editorial, composting, design and visual effects communities, today announced the release of Lock & Load Express, a powerful addition to its line of intuitive video effects software tools.

Lock & Load Express is based on CoreMelt's popular image stabilization and rolling shutter reduction software application – Lock & Load X – considered one of the fastest video stabilizers available on the Mac platform, offering advanced tracking features and CMOS rolling shutter reduction for compositors and editors working in Final Cut Pro, After Effects and Motion. Lock & Load Express harnesses much of the key functionality found in Lock & Load X, including rolling shutter reduction, but in a simplified version that caters primarily to videographers and prosumers using DSLR cameras and working on Apple's entry level Final Cut Express editing software.

Roger Bolton, CoreMelt founder, director and visual effects veteran notes that while Lock & Load X has gained considerable praise as a tool to improve video quality for users on higher end editing software applications, there are videographers utilizing DSLR and CMOS sensor based cameras running on Final Cut Express, which does not have a built-in image stabilizer (Lock & Load Express is currently the only stabilizer designed for Final Cut Express), who do not need access to every control in processing their footage, but need a reliable tool to stabilize footage featuring rolling shutter artifacts at a lower price point.

''CoreMelt is excited to introduce Lock & Load Express, a trimmed down version of our blazingly fast Lock & Load X tracking stabilizer software developed specifically to tackle real world production problems that videographers encounter when shooting on DSLR cameras inside Final Cut Pro Express; itself a powerful application,'' says Bolton. ''With today's addition to our software plug-in lineup, editors and compositors at every professional level will have increased freedom to work on their editing platform of choice to tackle stabilization and rolling shutter issues for virtually any workflow and unleash their personal creativity.''

Bolton adds, ''Lock & Load Express addresses the everyday challenges facing videographers – especially event videographers that shoot on DSLR cameras – to give hand held footage a professionally shot Steady Cam quality instantly without the need to set tracking points. Using the rolling shutter reduction functionality in our Lock & Load Express software helps lessen image distortions and lets digital content creators get on with business of creating and meeting tight deadlines.''

Key Highlights of Lock & Load Express

Lock & Load Express enables customers to achieve the highest-quality image stabilization and rolling shutter reduction features working on Final Cut Express including:

  • Speed -- Lock & Load Express tracks up to 12 times faster than Final Cut Pro's built in stabilizer.
  • Background Tracking -- Allows users to work on the rest of a project while tracking for improved productivity and greater precision.
  • Streamlined workflow -- Features like in/out point analysis, and rotation and zoom smoothing help simplify workflow and keep projects on deadline.
  • Intuitive -- Lock & Load Express is based on the powerful Lock & Load X software architecture known for its ease-of-use and simplified interface for better quality results. Running inside Final Cut Express the software offers editors and compositors a proven solution for limiting rolling shutter artifacts and image distortion even on shots with complex rotation or poorly defined background.

What Customers Are Saying
''Even though I do not use Final Cut Express, after looking at and frequently using all the features and speed of Lock & Load X for Final Cut Pro, Lock & Load Express should prove to be a welcome stabilizer and rolling shutter reduction product for all Final Cut Express users out there, often left out when it comes to the availability of professional, high quality plug-ins,'' Steve Douglas, renowned underwater videographer and technology critic says.

System Requirements

Recommended system requirements for Lock & Load Express include an Apple computer running Mac OS X 10.5.4, or later with Intel processor; Final Cut Express 4.0, or later.

Pricing and Availability:

Lock & Load Express is available now for $79.00 USD from CoreMelt and its authorized dealers. For additional pricing information, please visit, http://www.lockandloadexpress.com.

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Joby launches Gorillapod Video, the most adaptable on-the go video tripod

Joby, Inc., the world renowned designer of the Gorillapod flexible camera tripod, is pleased to announce the arrival of a new video tripod solution at this year's Photokina tradeshow in Cologne, Germany. Having revolutionized the still photography world with the award-winning Gorillapod line, Joby now aims to reinvent video on-the-go. The Gorillapod Video elevates the quality of moving image capture and capitalizes on the explosive use of personal camcorders and video hosting sites. Now, you can capture the action from the sideline of a soccer match, make the perfect social media video, film your portfolio or memorialize family and friends at weddings and parties on your Flip, Kodak PlaySport or other handheld video recording device.

The Gorillapod Video is designed specifically for mini-camcorders, so you can seamlessly capture video wherever you go. The omni-directional positioning video head allows for easy orientation at any angle, with seamless 360 degree pan and 135 degree tilt. Constructed of anodized aluminum, the lightweight design is engineered for durability and capture on-the-go. The Gorillapod Video's flexible, wrappable ball-and-socket legs provide stability anywhere, and the super strong magnetic feet allow you to achieve vantage points that were previously impossible. Plus, the quick-release plate makes it easy to go from hands-free to handheld in seconds.

"The power of Gorillapod Video is the ability to drastically improve the quality of the personal camcorder experience," says Joby CEO Forrest Baringer-Jones. "This device allows people to really step-up the quality of their video without the hassle of transporting something big and bulky. The beauty of the personal video recording movement is the ability to capture amazing moments in everyday life; the Gorillapod Video makes the video actually worth sharing without inciting nausea."

The Gorillapod Video is designed for most mini and pocket camcorders and point-and-shoot cameras with video capabilities. It supports up to 11.5 ounces, weighs 2.8 ounces and is 7.2 inches high, and has an MSRP of $29.95. US retailers include; amazon.com, B&H Photo and Joby.com.

For international distribution, please visit joby.com/wheretobuy/intldistributors.

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The CalDigit VR mini Now Holds up to 2TB

A little over a year ago, CalDigit introduced the exciting CalDigit VR mini; an innovative, compact and bus powered two drive RAID system with a quadruple interface for easy connectivity.

The CalDigit VR mini is hasn’t gotten any bigger, but it can hold twice as much data and even outperforms the previous generation.

The CalDigit VR mini supports RAID levels 0, 1 and JBOD, supporting speeds fast enough for high definition video editing. Using eSATA, the CalDigit VR mini can reach speeds of over190MB/s.

With the same great features, the CalDigit VR mini is only 2 inches tall and 5 inches long, small enough to fit in the palm of your hand. Many current owners of the CalDigit VR mini love the portability and reliability behind such a unique product. The bus powered feature using FireWire has been a great solution for users who are mobile or in locations without access to external power. Even when additional speed is needed, eSATA can be used at the same time, so there is never a need for additional power.

CalDigit VR mini Features

  • Portable Bus Powered Design - Removable 2.5" Drive Modules, All Aluminum Enclosure
  • Quadruple Interface - eSATA, FireWire 800, FireWire 400, and USB 2.0
  • LCD Display - Hard Drive Status, Capacity, RAID Level, Temperature, Serial Numbers and More
  • Configurable RAID Modes - 0, 1, JBOD Set by LCD or Interactive Software
  • Interactive Software Provides - Password Protection, Error/Event Log, Firmware Update, RAID Configuration, Turbo Mode, Nickname Feature and More

Price and Availability
The 1TB and new 2TB CalDigit VR mini are available now through CalDigit Certified Dealers worldwide at a special introductory price. Availability and price may be different outside the US, contact your local CalDigit Certified Dealer for details. Visit http://www.caldigit.com for more information about the CalDigit VR mini and all of CalDigit’s other products.

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Lensbaby Unveils Composer with Tilt Transformer: Two New Products in One for Micro Four Thirds and Sony a NEX cameras

Lensbaby announces today the newest addition to the Lensbaby Creative Effects camera products line-up, the Composer® with Tilt Transformer available immediately for Panasonic Lumix G Micro System and Olympus PEN® digital cameras and in Q4 2010 for Sony® α NEX cameras. [video]

The Tilt Transformer allows photographers to mount any Nikon® mount lens onto their Micro Four Thirds or Sony α NEX camera and tilt up to twice the amount of standard tilt-shift lenses, delivering photos that have a slice of focus through the image, bordered by a soft blur.

"The more creative tools available, the better a photographer can express her or his unique vision." said Craig Strong, Lensbaby Co-Founder and President. "We got excited when we realized that the Lensbaby Optic Swap system could be extended to include Nikon mount camera lenses, including primes, fisheyes, zooms and macro lenses. This unique design for Micro Four Thirds and Sony α NEX cameras gives photographers more freedom to capture images they see in their mind's eye by opening up unprecedented new creative opportunities. I'm looking forward to seeing the unique and compelling photographs that photographic artists make with these new creative tools."

The Tilt Transformer also serves as the foundation for the Composer Focus Front. When used together, they become the Composer with Tilt Transformer, for use on Micro Four Thirds or Sony α NEX cameras. This provides photographers with access to the limitless creativity offered by the Lensbaby Optic Swap system.

The Tilt Transformer allows photographers to fluidly tilt their Nikon mount lens up to twice as much as a standard tilt shift lens, giving photographers extraordinary control over the size and placement of a slice of focus through their photograph. The Tilt Transformer's swivel ball is based on the patent pending design Lensbaby developed for the award winning Lensbaby Composer® creative effects camera lens. The front of the swivel ball has a Nikon mount, allowing photographers to mount Nikon mount lenses.

Tilting a Nikon mount lens on the Tilt Transformer will place the slice of focus in different orientations within the image. Vertical, horizontal, and diagonal slices are possible depending on the direction the lens is tilted. Objects in both the foreground and background can be in focus within that slice. For example, a photographer can focus on one person close up in the left portion of the frame while also focusing on someone standing much further away from the camera on the right side of the frame. The ability to focus on several items at once (while blurring out the rest of the image) when each item is placed at a different distance from the camera, is typically possible only with traditional tilt-shift lenses or view cameras.

The size of the slice of focus is dependent upon the aperture used. For example, f/1.4 will produce a very thin slice of focus with abundant blur. F/22 will produce a very wide slice of focus with just at tiny bit of blur. Also, when tilting extremely and shooting at a very wide open aperture like f/1.4 the slice of focus will appear even thinner than when shooting at f/1.4 with minimal tilt.

Due to the extraordinary tilt available with the Tilt Transformer, photographers can produce a more extreme angled slice of focus than possible with standard tilt-shift lenses. For instance, with the Tilt Transformer a photographer can focus on an object very close to the camera in the extreme lower left hand corner of the frame while simultaneously focusing on an object in the extreme upper right hand corner at infinity.

Tilt Transformer product specs and features:

* Available immediately for Panasonic Lumix G Micro Series and Olympus PEN digital cameras, and in Q4 2010, for Sony α NEX cameras
* When used with a Nikon mount lens, produces a slice of focus through the image
* Width of focus slice is dependent upon aperture - f/1.4 will produce a very thin slice of focus with abundant blur, while f/22 will produce a very wide slice of focus with just a tiny bit of blur. Extreme tilt at a very bright aperture will make that slice appear even thinner
* Tilts up to twice as far as standard tilt-shift lenses making it possible to achieve more extreme blur falling off of a very thin slice of selective focus, as compared to the usual slice of focus width and focus fall-off of a typical tilt-shift lens
* Built-in mechanism allows Nikon G lenses to function properly at all apertures. Nikon G lenses do not have an aperture ring on the lens itself. This mechanism allows the aperture to open and close by manually rotating the lens.
* High quality metal swivel ball for smooth, fluid tilt
* Easy grip, metal locking ring controls ease of adjusting tilt
* All metal, precision construction

Composer with Tilt Transformer
The Lensbaby Composer is a manual focus lens based on a ball and socket configuration that delivers smooth selective focus and other creative photography looks with unparalleled ease. Photographers can simply tilt the lens to a desired angle and then focus with a manual focusing ring. The Composer stays in the desired bent position without requiring a locking mechanism.

The Composer with Tilt Transformer is compatible with the Lensbaby Optic Swap System* and ships with a Double Glass Optic installed. Additional optics can be swapped in and out, providing photographers with a wide range of creative effects including: Single Glass, Plastic, Pinhole/Zone Plate, and Soft Focus.

Composer with Tilt Transformer specs and features:

* All of the Tilt Transformer Specs and Features, plus the following:
* Ships with the Double Glass Optic and optical adapter installed
* The photographer can change the aperture using the included aperture disks from f/1.6 with no disk installed to f/1.8, f/2.8, f/4, f/5.6, f/8, f/13, f/22
* Supports the Lensbaby Optic Swap System*, allowing photographers to swap out the Double Glass Optic and swap in Single Glass, Plastic, Soft Focus, and Pinhole/Zone Plate
* Optical adapter reduces actual focal length of above lenses to ~40mm (~80mm effective focal length)
* Focus Type: Manual
* Aperture Type: Interchangeable levitating aperture disks
* Minimum Focus: approximately 12" (30 cm) / Maximum Focus: Infinity (and beyond)

*Includes the Composer Focus Front Optic Adapter that allows Lensbaby Double Glass, Single Glass, Plastic, Soft Focus and Pinhole/Zone Plate optics to focus to infinity when used with the Composer with Tilt Transformer. As Micro Four Thirds and Sony α NEX cameras do not have an internal mirror, the lens is closer to the sensor than with SLR cameras, requiring this adapter. The Fisheye optic is not compatible with the Composer with Tilt Transformer.

The Tilt Transformer and Composer with Tilt Transformer are available from select specialty photo stores worldwide and from www.lensbaby.com.

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New Family of NVIDIA Quadro by PNY Professional Graphics Solutions Deliver World-Leading GPU-compute and Visualization Performance

PNY, a leading supplier of NVIDIA Quadro professional graphics solutions to system integrators, value-added resellers, and distributors, announced today it is showcasing its new family of NVIDIA Fermi-based professional graphics boards: the NVIDIA Quadro 6000 by PNY, NVIDIA Quadro 5000 by PNY and NVIDIA Quadro 4000 by PNY.

PNY and its partners will demonstrate how high performance workstations, featuring four CUDA-enabled NVIDIA Quadro by PNY graphics solutions are ushering in the new era of computational visualization. Partners exhibiting in the PNY Pavilion include: BOXX Technologies, GraphStream, JMR, NextComputing and TACC.

Featuring the industry’s first-ever 6 GB of fast GDDR5 memory, as well as an increased number of NVIDIA CUDA™ parallel processing cores, Error Correction Codes (ECC) memory, and fast, true IEEE double precision floating point performance, the new NVIDIA Quadro 6000 by PNY accelerates professional visualization workflows by up to 5 times when compared to NVIDIA’s previous GPU architecture.1

“The new NVIDIA Fermi-based Quadro solutions, with multi-GPU capabilities, more CUDA parallel processing cores and OpenGL 4.1, DirectX 11, DirectCompute and OpenCL support , enable users to richly visualize complex problems by delivering impressive scalable computation and scalable visualization capabilities,” said Jeff Medeiros, Director of Marketing PNY Technologies. “It’s remarkable technology that continues to lead the industry.”

NVIDIA Quadro by PNY graphics boards are certified on over 100 professional software applications including Adobe® Creative Suite® 5, Autodesk® Maya® and 3ds Max®, and SolidWorks®. The NVIDIA Quadro by PNY graphics boards also support Microsoft DirectX 11.0, Open GL 4.1, and Shader Model 5.0 hardware acceleration, and have the ability to drive a variety of display types, including: CRTs, Digital Flat Panels, Projectors and HDTVs.

NVIDIA Quadro by PNY graphics boards come with a three-year warranty and are available from system integrators, value-added resellers, and distributors. PNY Technologies, Inc is the authorized NVIDIA Quadro channel partner for the Americas and Europe. For additional information, visit PNY at http://www.pny.com/quadro

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NewTek Unveils LightWave 10: Rigging Revealed DVD; Offers Early Adopter Pricing for LightWave 10

NewTek, a worldwide leader in 3D animation and video products, announced today it is currently in production with a new "LightWave™ 10: Rigging Revealed" DVD featuring renowned creature and character artist Lino Grande.

Customers who purchase or upgrade to LightWave 10 before September 30, 2010 will receive the Rigging Revealed DVD and early adopter pricing of $495 for LightWave upgrades and $895 for full units of LightWave 10. LightWave 10 pricing will return to $695 for upgrades and $1495 for full unit pricing after September 30, 2010.

"The LightWave 10: Rigging Revealed" DVD is designed to help artists master the art of rigging in LightWave 10 with fast, flexible techniques for creating character animation similar to animation found in many feature film pipelines. In the DVD, artist Lino Grande discusses the LightWave rigging process—from beginning to end—and offers step-by-step instructions for the rigging of bones and joints, building skeletons, and rigging without weight maps—a feature unique to LightWave 3D®. Rigging without weight maps allows for character geometry changes after a rig has been created without experiencing the slow down often associated with repainting weight falloffs after each change.

New features in LightWave 10 are also covered in the new DVD. Artists will learn how to use the new VPR (Viewport Renderer) and export animation, deformations and dynamic simulations to the native LightWave MDD point cache format to import into CORE. The DVD also covers using the new Autodesk® Geometry Cache tools to interchange data with other 3D applications.

For more details about LightWave 10 and the "LightWave 10: Rigging Revealed" DVD, please visit http://www.newtek.com/lightwave.

About LightWave 3D
NewTek LightWave 3D combines a state-of-the-art renderer with powerful, intuitive modeling, and animation tools. Tools that may cost extra in other professional 3D applications are part of the product package, including unlimited render nodes, hard-body and soft-body dynamics, hair, fur, cloth simulation, and more. LightWave is enjoyed worldwide, as a complete 3D production solution for print, visual effects in film, television, broadcast graphics, games, visualization, and Web, and is responsible for more artists winning Emmy® Awards than any other 3D application.

Pricing and Availability

LightWave 10 is expected to ship Q4 2010. Upgrade pricing of $495 and full unit software pricing of $895 for LightWave 10 is being offered until September 30, 2010.

At shipping, LightWave 10 will be offered at the suggested retail price of US $1,495. LightWave 10 upgrades will be available for US $695. Educational pricing is also available. For more information, please visit http://www.newtek.com/lightwave

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