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May 01, 2006

Table of Contents

Studio Time: Definitively Different
New 4.0 Version of EDIUS Nonlinear Editing Software Launched at NAB
NewTek announces SpeedEDIT
Serious Magic DV Rack Offers HD Support for the Panasonic AG-HVX200
Avid Liquid Chrome HD Delivers Greater Format Flexibility and New Effects Tools
JVC Professional Products Introduces GY-HD200U
Rimage& TDK Announce Thermal Printable Blu-ray discs
NewTek announces VT[5] Live!
Avid Adds High-Definition Authoring to Avid DVD by Sonic
Primera and TDK Announce World’s First Inkjet-Printable Blu-ray Disc Media at NAB 2006

Studio Time: Definitively Different

For Walter Chelliah, it has always been about music, with a little luck mixed in. His experience in making music videos for Alberta, Canada-area independent bands created the background necessary to get his first job shooting wedding videos. After a year of working for that first company, luck led Chelliah to cross paths with David Bonner. Chelliah gives Bonner the credit for inspiring him to create the style of wedding videos for which he has become known.
     "David showed me some crazy, amazing stuff that he would get people to do at weddings," he says. "Before I had met Dave, the company I was working for had me follow a shot list and just do cookie cutter-type weddings where there wasn't a lot of room for being creative and doing your own thing. He opened my eyes to what is possible with wedding videos and made me think of wedding videography in a new light."

In 2004, after a year at the first company and after a disagreement with his first employer about his newly adopted editing style, Chelliah left and went to work for Bonner's DMB Productions. At the beginning he was hired just to edit videos for Bonner, but later moved on to shooting and editing his own videos. In early 2006, after Bonner decided to move away from wed-ding video, Chelliah broke away and started his own company, DeFiNiTiVe ProjX.

All About the Music
In a relatively short time since entering the wedding videography world in 2003, Chelliah has created a unique and recognizable style that combines music and motion imagery. His name has become increasingly associated with edgy, rapid-fire, MTV-style editing. That signature style won Chelliah three major awards in 2005: two Diamond 4EVER Group Artistic Achievement Awards for Wedding Pre- and Post-Ceremony Production, and a Bronze WEVA Creative Excellence Award in the Wedding Post-Ceremony category.

When he first started shooting and editing weddings, Chelliah says, "My music video skills are what got me hired, so I decided that maybe some of the things I used to do with my music videos could be worked into wedding videography. It started simply with flipping a switch on the camera I was using at the time, a Canon GL1, and shooting progressive instead of interlaced."

However distinct or well-established his style, Chelliah doesn't shoot or edit every wedding the same. His clients' expectations always play an important role in the work he does. Chelliah describes the important steps in the process of developing the final product—and figuring out how it will take shape—by starting with the first meeting with the couple and noticing how they respond to differ¬ent samples of his work. "You have to pay attention to what they react to, what they don't react to, what they like, what they don't like, what they notice, and what they don't notice. Basically, you just have to use their reactions as a guide for what you can push and how far you can take it."

Chelliah shies away from planning out the wedding day and depends on luck and the emotions of the day to determine where the shots take him. He uses the environment to influence the directing he does throughout the shoot, which is a move away from a traditionally passive process of just following the couple and shooting the entire scene as it unfolds. Chelliah shoots each wedding by himself, using a single camera for every part of the day except the ceremony, where he uses a two-camera setup. He typically uses either a Sony VX2000 or a Panasonic DVX100A cam-era, and sometimes works with the Glidecam 4000, depending on the location of the shoot and how much time he has for each shoot. "Using the Glidecam is a great way to get a lot of usable footage fast," he says. "Also, there are only so many different shots you can get with the Glidecam, so after awhile your footage becomes monotonous. I like to switch it up and try out new techniques with or without the Glidecam."

The time Chelliah spends on editing a project depends on how well the video fits the music; the more intricate the song, the longer the edit takes. He uses Adobe Premiere 6.5, Adobe After Effects 6.5, and Adobe Photoshop 7.0 for editing, effects, and graphics. Chelliah's final edited product includes two music videos—one based on the bride's preparation and the other on the groom's—plus a more traditional-style wed-ding video of the ceremony and reception.

The most important factor in determining the final product is the music selection for the bride and groom's music video. Chelliah begins by asking the couple to pick music that they like and has meaning to their relationship. He then takes these choices and either picks from them or redirects the couple to songs that he feels will make the best video. Chelliah makes the ultimate decision based on what he wants. "Making the music work is key, because it's the song that dictates how the edit should flow. For me, editing this way is entirely dependent on the music. What techniques I should try, what effect I should use where, what filters I pick, all starts and stops with the music. Everything is dictated by the music."

Lone Star
Chelliah attributes his success to luck and being in the right place at the right time. He says that his style has won him awards and recognition in the industry because it is different from what everyone else is doing. "There is definitely some sort of rut with most wedding videos in that they all look the same," he says. "Most of them uphold that slow cinematic style. You hear the same music or song over and over again, which creates the same video over and over again. I guess people just want to see something new and different, and that is what I try to do."

If you had asked Chelliah two years ago where he would be now, he would have never told you that he would be where he is today—an award-winning videographer and owner of a wedding video company. He says he's been fortunate to build a reputation in the industry by doing things his own way. "I prefer my own style, and I don't really try and mimic anyone," he says. "I make myself happy first and then the clients, which is the reverse of what most people do, because I believe that the reason that they hire me is for my judgment and talent to give them a product that we will both like. So far it has been a one hundred-percent approval rating."

The challenging thing about challenging your clients to think about their wedding video in unexpected ways is making it play in your market. Many videographers consider their markets too conservative to accommodate experimentation. Chelliah describes his own market, the Canadian province of Alberta and the city of Edmonton in particular, as "the Texas of Canada" because of its preponderance of cowboys and thriving oil economy.

All of which doesn't necessarily make it sound like a breeding ground for innovative videography (though Texas, USA, certainly has been), but Chelliah sees that as an advantage—a new frontier, even. "The market here is largely untapped and has been for awhile. There are a lot of outdated preconceptions of videography held by both future brides and even other vendors. There aren't many higher-end wedding videographers in this province at all, although there sure are quite a few high-end photographers here. Video is definitely lagging behind in terms of acceptance and value, and the money is definitely out there for the taking. I'm finding that educating brides and other vendors on the possibilities of video—and how far it's come—is where I need to focus my attention. I recently started my own blog for that specific purpose," says Chelliah.

Defining the Future
As of right now, Chelliah's DeFiNiTiVe ProjX is focused solely on wedding videos, though Chelliah has not ruled out the expansion of his business to other areas of videography. "There are so many options with video; you never know where it will take you or where you'll end up," he says. "I can see myself moving to other areas like commercials and music videos and short films."

Chelliah is excited about the future, partly because he is doing something that he finds fulfilling, but also because he is involved in a growing industry. When asked about the future of videography, he answers, "Who knows, but with more talent coming into the field and bringing new styles with them, it will definitely be changing."

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New 4.0 Version of EDIUS Nonlinear Editing Software Launched at NAB

The Grass Valley business within Thomson today announced EDIUS Pro version 4.0, the latest version of the company's realtime, multiformat video editing solution. New features such as multicam support, nested sequence editing, improved trimming tools and keyframe support for color correction, boost EDIUS Pro's reputation as a highly flexible craft editing solution that delivers maximum productivity to video professionals.

To meet the high standards and fast-paced environments of broadcast and post production facilities, including support for new tapeless acquisition and storage systems, the new features found in EDIUS Pro version 4.0 will also be included in the company's highly regarded EDIUS Broadcast software solution Canopus will demonstrate EDIUS Pro version 4.0 this week at NAB in booth SL-544.

The new multicam feature in EDIUS Pro version 4.0 supports up to eight cameras and provides realtime monitor preview, as well as a master channel preview that displays all eight camera angles. The multicam feature provides users with the feel of a live switcher, but with the flexibility of a nonlinear editing environment. For additional productivity gains, support for nested timeline editing lets users work on sections of a production as separate timelines and nest them into a master project for simplified editing, task separation and organization. EDIUS Pro version 4.0 also provides support for Windows Media and includes EDIUS Speed Encoder for HDV for fast HDV video output. The new parameter-based keyframe support for frame-by-frame color correction gives users the tools to quickly enhance the quality of their video productions.

EDIUS Pro provides a seamless realtime workflow supporting all video acquisition formats with realtime, multi-track, mixed format HD/SD editing, compositing, chroma keying, titling and timeline output capabilities. EDIUS Pro provides editors with realtime, mixed format HD/SD editing of HD, HDV, DV, MPEG-2, lossless and uncompressed SD video.

For the fast-paced environments of broadcast and post production facilities, Grass Valley also offers EDIUS Broadcast. Incorporating all of the realtime editing capabilities in a streamlined interface designed to help production professionals get content to air quickly, EDIUS Broadcast features EDIUS Pro realtime video editing software, as well as support for industry-standard equipment and formats including: Panasonic DVCPRO P2; Panasonic DVCPRO 50 and DVCPRO HD; Panasonic VariCam; Sony XDCAM Professional Disc System.

Grass Valley offers the EDIUS NX and EDIUS SP NLE systems that combine EDIUS Pro and EDIUS Broadcast software, respectively, with realtime editing hardware. EDIUS software directly supports OHCI FireWire.

EDIUS Pro version 4.0 software will be available the end of June 2006 from Canopus and its authorized dealers and system integrators for a suggested retail price of $699. EDIUS Pro 3 users can upgrade to EDIUS Pro version 4.0 for a special upgrade price of $199. EDIUS Broadcast version 4.0 software will also be available at the end of June for a suggested retail price of $999. EDIUS Broadcast users can upgrade for $199. Customers who purchase EDIUS Pro 3 or EDIUS Broadcast beginning April 1, 2006 are entitled to a free upgrade to version 4.0. Beginning in August, EDIUS NX NLE hardware packages will include EDIUS Pro version 4.0 software. Also in August, EDIUS SP, EDIUS SD and EDIUS HD NLE hardware packages will include EDIUS Broadcast version 4.0 software. Customers who purchase any of these EDIUS NLE hardware packages beginning April 1, 2006 are entitled to a free upgrade to the corresponding EDIUS version 4.0 software.

www.canopus.com

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NewTek announces SpeedEDIT

NewTek, Inc., manufacturer of industry-leading video and 3D animation products, has announced SpeedEDIT, a resolution-independent video editor designed to work quickly and efficiently on any video project, from web streams to High-Definition. SpeedEdit works smoothly whether you're editing HDV, DV, MPEG-2, AVI, QuickTime or other popular video formats. Enjoy full resolution on-screen HD outputs with FireWire® output to camera or deck.

SpeedEDIT features include the following:
• Resolution independence - edit anything from web streams to HD
• Mix SD and HD clips in the same project
• Supports all frame-rates and resolutions
• 16:9 and 4:3 aspect support
• Live web streaming and recording
• Support for MPEG-2, HDV, DV, QuickTime, Flash and more
• Project output via FireWire® to camera or deck
• Real-time HD outputs on-screen
• Auto white balance correction
• Real-time 3-wheel color correction
• Advanced 4-band selective color selection
• Multi-threaded software runs faster with dual-core computers

Rather than emulating the "old school" film-cutting workflow found in most non-linear editors, NewTek streamlines the editing process by eliminating many unnecessary steps. SpeedEDIT allows all editing functions to be performed directly within its unique timeline and storyboard interface avoiding the intermediate steps of transcoding or pre-trimming content. SpeedEDIT further accelerates the editing process by dynamically linking Storyboard and Timeline, which allows the performance of many common functions in fewer steps. Ripple edits, clip replacement, segment repositioning, 3D video rotation, color correction, animated titles and Targa sequence playback are just a few of the everyday tasks that SpeedEDIT performs faster than any other professional editing package.

SpeedEDIT will ship Summer 2006 for $495 USD. For more information or to purchase, call NewTek Sales at 800-368-5441 or visit http://www.newtek.com.

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Serious Magic DV Rack Offers HD Support for the Panasonic AG-HVX200

Serious Magic, Inc. has announced that DV Rack, the company's EMedia Editor's Choice-winning direct-to-disk video recording and monitoring software, will support the Panasonic AG-HVX200, the world's first handheld, high-definition solid-state memory camcorder.

"DV Rack records direct-to-disk, eliminating the need to swap P2 cards while shooting," said Karl Soule, product manager for DV Rack. "Because DV Rack monitors video and audio signal quality in real-time for either 1080i or 720p video, a PC or laptop connected to the HVX200 will enable users to obtain the best quality footage while saving time by identifying and correcting lighting, video, audio and continuity problems while on location."

DV Rack enables users to instantly review a clip, scrub to any frame, zoom in, check levels, see audio peaks, and compare shots in a split screen and more--all without wasting time and head-wear searching tape. Recent enhancements to the software include expanded timecode support for slave recorded clips in the QuickTime and AVI formats. A keyboard shortcut has been added to zoom into a 1:1 aspect ratio of the Field Monitor providing line-for-line accuracy. This provides ideal resolution for critical focus when working with high definition.

The new Flip Mode feature allows the image in the Field Monitor (and the signal in the Waveform Monitor) to be flipped horizontally, vertically, or in both dimensions. This support is particularly valuable to videographers using 35mm lens adapters such as the Redrock M2.

DV Rack support for the HVX200 will be available in early summer for $199.95 (MSRP).

www.seriousmagic.com

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Avid Liquid Chrome HD Delivers Greater Format Flexibility and New Effects Tools

Avid Technology, Inc. has unveiled version 7 of the Avid Liquid Chrome HD family - the newest addition to the Avid Liquid line of editing software and hardware for advanced videographers who want to work with formats that require SDI (serial digital interface) and HD-SDI capabilities. As the most versatile standard-definition (SD) and high-definition (HD) video editing tool in the Avid Liquid line, Avid Liquid Chrome HD v7 offers customers enhanced format flexibility, new effects tools, enhancements to its integrated toolset, and greater output capabilities - all within a single application. With Avid Liquid Chrome HD, users can create extremely high-quality SD and HD video productions from start to finish - and deliver completed projects on professional digital tape formats, DVD, and a range of streaming formats for the Web.

The Avid Liquid Chrome HD family of solutions integrates Avid Liquid software with a range of SDI hardware. The product line combines video, audio, DVD, and effects creation in a single application - and equips users with additional features such as enhanced secondary color correction, multicam support for up to 16 cameras, and Avid's industry standard Open Timeline for editing and playing back different formats and resolutions in real-time.

New capabilities offered in version 7 of the Avid Liquid Chrome HD family include:
-- Additional format flexibility - offers native support for WM9, DivX and MPEG-4 to edit and repurpose for the Web, allowing editors to make edits to existing media content (without timely transcodes), and mix this footage with other sources;
-- XDCAM HD support - delivers the ability to capture and edit XDCAM HD material, including proxy-based workflows, and real-time mix and match with other formats;
-- Increased FX power - introduces RT Timewarp, stabilize and more than 50 Commotion and Magic Bullet Movie Looks effects, allowing editors to now have more creative choices to enhance the style and quality of their work;
-- Enhanced integration - provides custom music creation with SmartSound, empowering editors to quickly create soundtracks from a library of musical styles and tempos. Soundtracks are now added directly to the timeline and update automatically as the length of the soundtrack is trimmed;
-- Expanded output to new formats - delivers custom templates for output to next-gen formats and devices such as Flash video, Sony PlayStation Portable, and Apple iPod.

The Avid Liquid Chrome HD family includes three scalable offerings designed to meet a range of professional needs. These systems include:
-- Avid Liquid Chrome HD Plus - a package priced at $4,995 USMSRP for independent videographers who are looking for an integrated application with SD SDI I/O and four channels of AES/EBU audio;
-- Avid Liquid Chrome HD Deluxe - a more comprehensive solution priced at $7,995 USMSRP that offers all of the functionality of Liquid Chrome HD Plus and adds HD SDI I/O;
-- Avid Liquid Chrome HD Elite - the most advanced system in the line priced at $11,995 USMSRP, including comprehensive SD and HD I/O in a rack-mountable broadcast chassis.

www.avid.com

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JVC Professional Products Introduces GY-HD200U

JVC Professional Products Company has expanded its ProHD family line of products with the introduction of the GY-HD200U. Targeted for independent filmmakers and stringers, this high definition camcorder carries the "Compact-Shoulder" form factor popularized by the GY-HD100U, and is capable of HDV720/60P true progressive image acquisition due to the implementation of JVC's new "Super Encoder" developed for the latest line of ProHD products.

60P provides 60 full frames of information per second, excellent for viewing and analyzing motion, as well as for delivering an "overcranked" recording for superb slow motion when the final output is 24P. The GY-HD200U utilizes all of the accessories currently available for the GY-HD100U, including the new 1/3" mount HD lenses being introduced at NAB 2006.

To further enhance the ability to utilize multiple types of lenses, JVC has also created an exclusive optional lens adapter - HZ-CA13U - specifically designed for the 1/3" bayonet mount of JVC ProHD camcorders which enables the use of 16mm film prime lenses with a PL (Positive Lock) mount to address the needs of the cinematography community. The GY-HD200 is also capable of inverting the image from a prime lens so that special editing functionality is not required for correct recording of the image. 

Additionally, the GY-HD200U now has Enhanced Cinema Gamma capability further empowering the photographer to enhance the captured image. The camcorder also records in both SD - including 24P and 24PA - and HD, and has JVC's patented focus assist function that enables the user to precisely focus on each scene by highlighting details in the viewfinder to facilitate HD focusing. The camera also features two XLR connectors for each audio channel and records CD quality audio at 384Kbps in the MPEG1 Layer 2 format with the audio level indicators visible on the viewfinder and on the flip-out LCD display.

The suggested list price for the GY-HD200U is $7,995.00 (Tentative). The suggested list price of the HZ-CA13U lens adapter has not been determined. Delivery for both products is expected to begin in October 2006.

www.pro.jvc.com

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Rimage& TDK Announce Thermal Printable Blu-ray discs

Rimage Corporation, a leader in disc publishing, and TDK, a world leader in digital recording solutions, have announced the release of the industry's first thermal printable Blu-ray disc. The discs are on display at TDK booth #C10741 and Rimage booth #SL1843 at the National Association of Broadcasters (NAB) Show, which is taking place at the Las Vegas Convention Center, April 24-27, 2006.

By combining Rimage's innovative direct-to-disc print technology with thermal printable Blu-ray discs from TDK, the two companies have created a powerful information storage medium that can hold up to 25 GB of critical data. Rimage's EverestTM thermal retransfer technology enables users to create permanent, colorful, high-resolution prints bonded directly to the surface of a CD or DVD. The resulting print is professional looking and virtually indestructible — impervious to water, scratches and dirt.

TDK Blu-ray Discs provide recording technology from the only media company that's a founding member of the Blu-ray Disc Association. 25GB single-layer recordable and rewritable discs enable massive data backups and the highest resolution HD recording. The new thermal printable Blu-ray discs enable users to print custom text and graphics directly on the label-side surface of the disc using the Rimage Everest printer.

Rimage Corporation has also announced the release of a new enterprise-quality Blu-ray disc publishing solution. The new solution incorporates up to four Pioneer BDR-101A Blu-ray Disc/DVD writers with Rimage Producer III disc publishers for automatically creating large volumes of professional CDs and DVDs with customized digital content and direct-to-disc printed labels. Rimage also announced today the industry's first thermal printable Blu-ray disc with leading digital recording solutions company TDK. The combined announcements result in a robust Blu-ray disc publishing solution from Rimage that leverages the company's unique direct-to-disc thermal retransfer print technology and quickly produces DVDs with 25 GB of storage capacity.

The Pioneer BDR-101A allows professional users to test and author high-definition Blu-ray disc content, while also delivering the ability for high-capacity data storage. The drive can read BD-ROM discs, read/write single layer BD-R and BD-RE discs, read DVD-ROM, and read/write most DVD recordable media formats. "

www.rimage.com
www.tdk.com

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NewTek announces VT[5] Live!

NewTek, Inc., manufacturer of industry-leading video and 3D animation products, hasannounced VT[5] LIVE!, an integrated production suite that offers live switching and web streaming of up to 24 cameras or external computers. VT[5] includes overlay titling, real-time keying, and automated clip playback, with simultaneous output to video, projector and Web stream.

Post production capability includes High-Definition editing, HD video painting, 3D modeling, rendering and animation. Uncompressed component out of VT[5] brings affordable, unsurpassed video quality with four-channel audio. The optional Serial Digital switcher adds eight SDI inputs and assignable SDI outs.

VT[5] LIVE! features include:
* VT[5] Software, VT-Pro Card, SX-84 Switcher Expansion and RS-8 Remote Switcher
* Live Switching of up to 8 components, 8 Y/C, 3 SDI or 24 composite sources, with Audio support, Alpha, and Genlock
* Stream live events or finished productions to the web in real-time
* Integrated TBC and Proc Amps for each input
* Resolution-independent editing - anything from Web streams to HD
* Mix SD and HD clips in the same project
* SpeedEDIT supports all frame-rates and resolutions
* 16:9 and 4:3 aspect support
* Edit support for MPEG-2, QuickTime and more
* Integrated timeline and storyboard editing
* Real-time keyframeable color correction and blur
* Real-time playback of compressed and uncompressed clips
* Real-time 3D transitions, slow motion and reverse, chroma and luma keying
* DVD Authoring with instant project import and playback
* iVGA turns external PC or Mac computers into switcher inputs across the network
* Real-time DV out in SD resolution
* High-Definition 2D video paint with pixel tracking, filters, more
* LightWave 3D v9, award-winning 3D graphics and animation
* Optional 8-input SDI switcher

VT[5] LIVE! will ship Summer 2006 starting at $6495. Purchasing VT[4] now qualifies for a free software upgrade to VT[5] when it ships. Optional SDI switcher pricing and availibilty to be announced.

www.newtek.com

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Avid Adds High-Definition Authoring to Avid DVD by Sonic

Sonic Solutions has introduced Avid DVD by Sonic-BD Edition, a Blu-ray Disc (BD) authoring system for video professionals. The software will be included as a tightly-integrated component of Avid Technology, Inc.'s Studio Toolkit, which can be added to the Avid Xpress Pro and Avid Media Composer family of products. Avid DVD by Sonic-BD Edition will enable creative professionals working with high-definition content to author BD projects that feature Widescreen (16:9) menus, rich playlists, and sophisticated navigation systems.

The unveiling of next-generation authoring capabilities for the professional video market is the latest in a long series of high-definition initiatives by Sonic Solutions, which began its pioneering work on next-generation formats over two years ago. Sonic has taken a leading role in helping the industry make a smooth transition to the new high-definition optical formats, spearheading the High Definition Authoring Alliance (HDAA) in 2005 to prepare Hollywood and their authoring facility partners for the rollout of BD and HD DVD titles. More recently, Sonic announced an extension to the Alliance with the formation of an Advisory Group (HDAA AG). Comprised of top-tier computer and consumer electronics companies, the HDAA AG will collaborate with the HDAA to ensure high-definition formats deliver reliable, consistent and dynamic viewing experiences across platforms.

In addition, Sonic recently released the world's first professional high-definition authoring and encoding systems, Scenarist 4 and CineVision. For more information on Sonic's comprehensive high-definition initiatives visit: www.sonic.com/HD.

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Primera and TDK Announce World’s First Inkjet-Printable Blu-ray Disc Media at NAB 2006

Primera Technology, Inc., a leading developer and manufacturer of CD/DVD/BD duplication and printing equipment and TDK, a world leader in digital recording solutions, have announced the introduction of the world's first inkjet-printable BD-R Blu-ray Disc media. Using a DVD/CD-compatible inkjet printer, users can print custom text and graphics directly on each disc's label-side surface.

Primera and TDK have partnered to optimize TDK's printable surface BD-R media for use with Primera's world renowned line of inkjet BD-R disc publishing and duplication products.

TDK and Primera will offer single-layer, 25GB BD-R (write-once) Inkjet Printable Blu-ray Discs in third quarter of 2006. The companies will introduce dual-layer BD-R 50GB Inkjet Printable Blu-ray Discs during the same time. Both versions will offer the highest compatibility with Blu-ray drives and recorders/players. The Inkjet Printable Blu-ray Discs will be available at www.tdk.com/professional as well as www.primerastore.com, with pricing soon to be announced.

TDK Inkjet Printable BD-R has been optimized for use with Primera Technology's range of BD-R disc publishing and duplication products including the award-winning Bravo II, BravoPro and Bravo XR Disc Publishers as well as the Signature Z6 CD/DVD Printer. TDK BD-R media has true WORM (Write Once Read Many) characteristics, making it ideal for backup use in regulatory and compliance applications such as Sarbanes-Oxley (SOX) and SEC 17-a. The media is coated with a special inkjet-optimized surface that not only delivers extremely bright, high-resolution full color images and text, but also prevents warping - a potential problem with standard inkjet surfaces. The printable surface extends from the outside edge of the media all the way to the center hub for a fully produced highly professional appearance.

Hard-coating technology pioneered by TDK is part of the Blu-ray specification, but only TDK Blu-ray Discs have DURABIS 2, the industry's most advanced hard coating technology. DURABIS 2 gives the discs superior resistance to scratches and fingerprints, offering unparalleled durability and reliability.

www.tdk.com/professional
www.primerastore.com

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