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Information Today, Inc.

December 27, 2007

Table of Contents

The Reel Deal: Setting Goals for 2008
New On EventDV's TechThoughts Blog: Sony HVR-Z7U/S270 Lens Issue?
Blue Skies Cinema Offers Cinematic Shooting and Editing Workshop at Their Southern California Studio, October 21-22
NewTek Offers More than 10 Hours of Free LightWave Training
Matrox MXO Now With Support for Mac OS X v10.5 (Leopard), Apple Color, and Adobe Premiere Pro CS3 on the Mac
K-Tek Announces Clamp Adapter Kit for DV Cameras
Viddia.com Launches Free Videography Listing Service Showcasing Your Best Work

The Reel Deal: Setting Goals for 2008

Setting goals is pretty standard around the New Year, and this year should be no exception for you and your business. The difference this year should be that you write down your goals. Studies show that you have a 70% greater chance of achieving your goals if you write them down. This is true of personal goals as well as professional ones, but let’s focus on some professional goals that you can work on.

Goal #1: Attend an educational industry conference. For the past 10 years, I have been attending annual industry conferences. Within 5 years of attending my first conference, I was charging 400% more! When people say they can’t afford to go, I say, "You can’t afford to not go." Two major industry events are right around the corner. The 4EVER Group’s annual event videographers convention, Video 08, will take place Jan. 21–24 in Orlando, Fla. WEVA’s Wide World of Weddings & Events is co-located with PMA 08 in Las Vegas, Jan. 29–Feb. 2.

Goal #2: Join your local videographers association. For a complete list, you can Google "professional videographers association" and locate one in your area. You will learn new trends in the industry and network with fellow videographers who you can turn to when you need help (or vice versa). Belonging to an association and attending its meetings regularly shows others that you are serious about your profession. And offering to present at a meeting or volunteering to be a board member will help you to develop public speaking skills and to grow some leadership muscles—a good idea for those of us who run our own businesses and hope to expand them.

Goal #3: Join a wedding industry association,if weddings are your focus. There are several, such as The Association of Bridal Consultants (ABC); Association for Wedding Professionals International (AFWPI); International Special Events Society (ISES); and National Association of Catering Executives (NACE). By joining a wedding association, you get the benefit of networking with other wedding professionals, many of whom will be able to refer you for jobs.

Goal #4: Write an article. Everyone is an expert on something. Is your specialty lighting? Audio? Marketing? Technology? A new revenue stream? New video trends? All industry magazines consider article pitches. If you don’t ask, the answer is no.

Goal #5: Read at least one new business book a month. One of my favorites is The Success Principles by Jack Canfield, co-author of the Chicken Soup for the Soul series. For a list of other recommended business reading, visit my blog.

Goal #6: Help a fellow videographer. Help someone get out of a jam (such as lending equipment or providing last-minute backup on a shoot). Helping out your local association members will benefit you when you’re in need.

Goal #7: Exercise. This may seem like a personal goal, but ours is a physically demanding business. By being physically fit you will be able to stand on your feet all day, and you won’t wake up with aches and pains the next day.

Goal #8: Share your knowledge with others. We should all be stewards of our skills. Volunteer your video skills at your church, temple, or other nonprofit organization. You could also volunteer to be a merit badge counselor to the Girl Scouts of the U.S.A. or Boy Scouts of America.

Many people complain of business being slow. They think that they need to spend more on advertising or come up with a better marketing plan. Sometimes the problem is not the market or the structure of your business or even your production talent or knowledge. Having great interpersonal skills is a key to success. When bridal consultants tell me about the videographers they like to work with and tend to refer, the first thing they mention is how easygoing they are; talent is mentioned second, if at all.

Often, when you say you don’t have time to do something, what you really mean is that you choose not to do it. If your business is working for you, then don’t change a thing. If you aren’t happy with it and feel it could be better, then you have to make a conscious decision to do something different. Doing the same thing over and over and expecting a different result is not going to get you what you want.

Is money (or lack thereof) a driving force in your life? If so, you may find that low-budget brides are drawn to those with money issues. The Law of Attraction has been around for a long time, and it applies to the wedding video business as much as anything.

Finally, look at what successful people do and learn from them. Ask those who are where you want to be how they got there, and listen to what they say.

If you have some goals you want to reach, then pull out that piece of paper right now and write them down. Put that paper near your computer so you can remind yourself about your goals every day. By setting goals, you’ll find that you have a much better chance of achieving them. Kris Malandruccolo is a WEVA Hall of Famer and 2005 EventDV 25 honoree who runs Elegant Videos by Kris and Elegant Storybooks by Kris in the Chicago area.

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New On EventDV's TechThoughts Blog: Sony HVR-Z7U/S270 Lens Issue?

Marshall Levy, who wrote our compact flash media test results, is finding issues with the lenses that adorn the latest HDV camcorders from Sony- the HVR-Z7U and the HVR-S270. He’s found focusing issues, lens wobble and says the issue was confirmed by Sony. Click here to read more.

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Blue Skies Cinema Offers Cinematic Shooting and Editing Workshop at Their Southern California Studio, October 21-22

Jeff and Andee Wright of Blue Skies Cinema, two-time EventDV 25 honorees and winners of numerous international awards, have announced new dates for their ongoing series of two-day workshops, held at their Corona, California studio. The next installment of "Cinematic Shooting & Editing," the workshop series they debuted in 2007, will take place October 21-22. Previous Cinematic Shooting & Editing workshops have all sold out.

The workshops, which are limited to 9 attendees for each session, will cover on-location shooting at California beaches and parks, editing, and hands-on shooting techniques such as shot composition, reveals, simulated crane shots, floating-camera effects, and possibly even the underwater shots that have also come to distinguish Blue Skies' work. Other topics include marketing to the high-end bride, using manual camera settings, producing Love Stories and Bridal Spotlights, creative lighting and audio, and cultivating a film-like look. According to the Wrights, attendees "will leave with amazing footage of your own to use for your demo reel."

"We've been to all kinds of classes on various subjects but we've never experienced the warmth and genuine desire to teach that we have with Jeff and Andee Wright," said past attendees Rose Mary and Mike Lalonde of of Image Photography & Video. "We're leaving with knowledge and tools that I can use immediately as well as develop and perfect over time."

The cost of the two-day workshop is $1195 per person, with additional registrants from a given studio offered a discounted rate of $995. Lunches and dinners are included.

Winners of 15 WEVA CEAs (including 4 Golds) in the last 7 years, the Wrights are popular speakers at industry conferences acclaimed for their cinematic wedding productions. They were voted to the 2006 and 2007 EventDV 25.

For more information about Blue Skies Cinema workshops, visit www.blueskiescinematraining.com.

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NewTek Offers More than 10 Hours of Free LightWave Training

NewTek, Inc., manufacturer of industry-leading 3D animation and video products, today announced the availability of over 10 hours of free online training. These tutorial videos provide practical steps to accomplish a broad range of 3D projects including: general modeling, hard surface modeling, organic modeling, surfacing, texturing, animation, particles, dynamics, lighting, rendering and compositing. The tutorials created by William Vaughan, DAVE School instructor and LightWave® evangelist are freely available at: www.newtek.com/3dtutorials.

These tutorials represent the first 10 hours of an extensive series. Throughout 2008 additional tutorials will be added that cover other aspects of 3D artistry and will include tutorials specifically requested by users. "The goal is to make 3D accessible to everyone," comments William Vaughan. "There are so many amazing things you can do with LightWave, but the learning process can be a bit daunting. With these tutorials we keep it simple, direct and you can always return to them for reference."

"Truly these are all outstanding techniques. I just watched the cloth video with the shirt and the buttons and tried a few things and had great results... but all the others I've watched have been tremendously helpful as well," said Michael James, LightWave user and NewTek forum member. "And I love the way you've kept them straight to the point, my knowledge of LightWave has more than doubled since watching the tutorials. And each one of those videos has opened a world of possibilities I really never knew could be so straightforward and simple."

LightWave® v9 is available at suggested retail price of $895US. Registered owners of LightWave 3D® [8] or earlier are eligible to purchase an upgrade to LightWave v9 for $395US.


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Matrox MXO Now With Support for Mac OS X v10.5 (Leopard), Apple Color, and Adobe Premiere Pro CS3 on the Mac

Matrox® Video Products Group today announced that Matrox MXO™ release 2.1 is now available as a free download from the Matrox website to all registered users. Highlights of MXO v2.1 include Mac OS X v10.5 (Leopard) support, Apple Color v1.0.2 support, Adobe Premiere Pro CS3 v3.1.1 support and genlock timing offset controls.

"We are proud to bring our users timely support for these new releases," said Wayne Andrews, Matrox MXO product manager. "These additional tools truly make Matrox MXO a must-have for video editors on the Mac, whether they use Apple Final Cut Pro or Adobe Premiere Pro CS3."

Key features of Matrox MXO are as follows:

· Inexpensive HD monitoring on an Apple Cinema Display or other DVI monitor with calibration tools that enable accurate, reliable color grading
· Frame-accurate, broadcast-quality HD/SD output from a laptop or workstation
· Realtime HD to SD downscaling
· WYSIWYG video output from QuickTime-based applications
· Genlockable HD/SD scan conversion for flicker-free video output of the computer desktop
· Portable, hot-swappable versatility

Priced at $995 US in North America (₤619, €899), Matrox MXO is available through a worldwide network of authorized dealers. Release 2.1 is available to registered users as a free download from the Matrox website.


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K-Tek Announces Clamp Adapter Kit for DV Cameras

K-Tek, maker of professional boom poles, microphone support products and windscreens, introduces a new accessory for DV cameras -- the Universal Camera Clamp Adapter Kit (K-CA).

Converting the existing camera microphone clamp to a standard 3/8"-16 thread, the K-CA is a simple and cost effective way to mount accessories like a shock mount or microphone suspension system to popular DV cameras. When added to the clamp, the adapter allows a user to better position the microphone away from the camera in order to better isolate it from the camera's sounds or vibrations.

Designed to fit most DV camera microphone clamps, K-Tek's Universal Camera Clamp Adapter Kit comes complete with 2 rubber sleeves to accommodate clamps of different sizes.

MSRP is $36.00.


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Viddia.com Launches Free Videography Listing Service Showcasing Your Best Work

While many couples find a videographer for their big day through word of mouth, those who don’t receive recommendations often turn to the internet to find the right videographer to capture their wedding in a special way. But finding the right videographer online is a little like searching for a needle in a haystack…until now. Viddia.com now makes it easier for couples to find the right person for the job with its new Videography Listing Service (VLS) that offers a unique feature not available at other listing sites.

Viddia currently allows couples to upload their full-length wedding videos at optimum quality so that their friends and family can experience the film anytime, anywhere. Now, Viddia’s new VLS will allow videographers to promote and distinguish themselves using the best tool they have – their films.

Here’s how it works: videographers can easily upload their company description and contact information online at Viddia.com. Then just drop their best half-hour of film in the mail (large file size prohibits online upload), and upon receipt it will be added to their description – all for FREE. Potential clients can easily view the film’s quality and style and then quickly take the next step – contacting you! Listings can be added today!


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